Deliverable Length: 1,200-1,500 words + Excel spreadsheetThe financial team has been properly selected and charged to proceed with their analysis of EEV's financial statements. In the course of their evaluation, they will be assessing the firm's operating performance, benchmarking their competitors, and looking at the industry using financial ratios as their source of measurement. However, the chief executive officer (CEO) of Electronic Equipment USA agrees with numerous practitioners who promote the use of nonfinancial measures as well as financial measurements to evaluate the performance of a given firm. Nevertheless, Tony agrees that nonfinancial measurements can be valuable, and he tends to support the premise that when evaluating operating performance, benchmarking competitors, and comparing industry results, nonfinancial measurements have little measurable value.The CEO of the parent company agrees with numerous practitioners who promote the use of nonfinancial measures as well as financial measurements to evaluate the performance of a given firm. Nevertheless, Tony agrees that nonfinancial measurements can be valuable, and he tends to support the premise that when evaluating operating performance, benchmarking competitors, and comparing industry results, nonfinancial measurements have little measurable value.Tony has asked you to present a position paper comparing the effectiveness and reliability of using financial measures as opposed to nonfinancial measures. Include the following:* Provide an analysis of the utilization of assets in terms of efficiency (or inefficiency). * What are measurements associated with returns and activity ratios? o Explain why you selected each specific measurement. * Then, review the electronic equipment industry using financial ratios. o Assess the firm's operating performance against these ratios. * Research the financial reports of 1 company in the electronic equipment industry, and compare it with the performance of Electronic Equipment Venture. * Include an Excel spreadsheet to support your analysis. * Use this information to support your position, and compare the effectiveness and reliability of using financial measures as opposed to nonfinancial measures. View both the; the EEV balance sheet and EEV income statement provided, to support your work

Please answer each discussion with 250 -300 words, APA style. DO NOT FORGET THE CITATION!!!! Then write a response to 2 students for each discussion week with 100 words min, and directed at them in a positive manner not in 3rd person! The other students discussion posts can also be used as an example on how your initial post should be done. So by the end of this assignment your should have done 1 discussions and 2 responses!!!

Which of the following is NOT a method of expansion?A. Explaining required conditionsB. Limiting the definition to one sentenceC. Comparing and contrastingD. Analyzing parts