sales marketing discussion questions

timer Asked: Feb 20th, 2019
account_balance_wallet $20

Question Description

see attachment

there is excel files you must fill out and questions are on the word document and there's questions that must be answered on word document as well.

Tutor Answer

School: UC Berkeley

Here is the revision. Thanks.

Chapter 5
Probelm 5.1
per Call


Number of Calls
per Month

Total Direct
Selling Costs


Direct Selling
Costs as a
Percent of Sales

Sales per


Instructions: Enter the cost per call in dollars (A4) and the number of calls per
month you intend to make on the account (C4). Enter Direct Selling Costs as a
percent of Sales (G4) by inserting whole numbers e.g., 20. Excel will
automatically convert this number to a percent.

f calls per
osts as a

Chapter 5
Probelm 5.1

Running head: MRKT 3050 ONLINE

MRKT 3050 Online: Final Exam


MRKT 3050 Online: Final Exam

There are four questions on this test. The points for each answer are indicated next to the question
for a total of 100 points. Read each question carefully and make sure you are answering all the
question(s). Links to Excel sheets are attached where appropriate.
1. (25 Points) Chapter Three You are a rookie salesperson with Associated Medical
Supplies, Inc., a wholesaler of disposable medical supplies. As a new salesperson, you
are finding it difficult to convince accounts to switch from their current suppliers.
The doctors with whom you are having the most success tend to be small, single
practices located in rural areas. Competition for these accounts is not as intense,
perhaps because their purchases are fairly small. They usually place about $900
worth of business with you every month. Nevertheless, they seem to be most
appreciative of your weekly visit to take inventory of their supplies and write an
order. Furthermore, it is better than no sales at all.
Lately your boss has been hassling you because productivity has not increased as
much as he had hoped when he placed you in the territory. In particular, direct selling
costs, including compensation, are currently 15 percent of net sales, whereas the total
company’s target is for direct sales costs to be 10 percent of net sales. In light of this,
you are wondering if spending time on small rural physicians is the best way to
manage your territory. You have calculated that your cost p...

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awesome work thanks

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