Description
Procter & Gamble: The Global Retailer
Read the "Evolution of Strategy at Procter & Gamble" case study on page 347 of your text and respond to the following:
- How has the strategic posture of Procter & Gamble changed as a result of its experience outside the United States?
- What factors caused it to change its strategy?
- How would you characterize the strategy of Procter & Gamble today?
- Assess Procter & Gamble's current change in strategy and identify a strategy most likely to promote its business in the future.
- Based on this case (and potentially other situations), what are some of the strategic changes companies might make as a result of their experiences outside of their home market?
Explanation & Answer
Attached.
Running head: PROCTER & GAMBLE: THE GLOBAL RETAILER
Procter & Gamble: The Global Retailer
Name
Institutional Affiliation
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PROCTER & GAMBLE: THE GLOBAL RETAILER
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Procter & Gamble: The Global Retailer
How Has The Strategic Posture Of Procter & Gamble Changed As A Result Of Its Experience
Outside The United States?
In the beginning, P&G’s strategy was to manufacture its products in Cincinnati, where the global
company is headquartered and distributing them to other countries using subsidiaries which sold the
products to other countries. The subsidiaries established their own facilities and catered to the local
consumer by tailoring the brands and marketing strategies to their preferences. However, the strategy
was proven inefficient in the 1990s when the company’s profits began to ...