?Environmental Scan Assignment: Marketing Development in the business press

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Question Description

Each student will be required to find a current article about a marketing development in the business press (The Wall Street Journal, BBC, CNBC, Bloomberg, Businessweek, Fortune, AdAge, etc.) and submit a summary with the below requirements (50 points total). The source should be reputable and students should formulate their own opinions and ideas about the topic taking into account adjacent industri


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CRITICAL THINKING RUBRIC Not Proficient Some Proficiency Proficient Highly Proficient Identified and Explained Issues Fails to identify, summarize, or explain the main problem or question, or represents the issues inaccurately or inappropriately. Identifies main issues but does not summarize or explain them clearly or sufficiently. Successfully identifies and summarizes the main issues, but does not explain why/how they are problems or create questions. Clearly identifies and summarizes main issues and successfully and identifies implicit issues, addressing their relationship to each other. Recognizes Stakeholders and Contexts Fails to accurately identify and explain any context for the issues or presents problems as having no connections to other contexts. Shows some understanding of the influences of theoretical contexts on stakeholders, but does not identify any specific ones relevant to situation at hand. Correctly identified all the empirical and most of the theoretical contexts relevant to all the main stakeholders in the situation. Not only correctly identifies all the contexts relevant to stakeholders, but also finds minor stakeholders and contexts and shows conflicts of interests among them. Stays strictly within the guidelines of the assignment. Considers new directions or approaches without going beyond the guidelines of the assignment. Incorporates new directions or approaches to the assignment in the final product. Actively seeks out and follows through on untested and potentially risky directions or approaches to the assignment in the final product. Evaluates Assumptions Fails to identify and evaluate any of the important assumptions behind the recommendations made. Identifies some of the most important assumptions, but does not evaluate them for plausibility or clarity. Identifies and evaluates all the important assumptions, but not the ones deeper in the background–the more abstract ones. Not only identifies and evaluates all the important assumptions, but also some the more hidden, more abstract ones. Innovative Thinking Merely restates existing ideas. Experiments with creating a novel or unique idea, format, or product. Actually creates a novel or unique idea, identifies a new void, or proposes a new product. Extends a novel or unique idea, question, format, or product to create new knowledge or knowledge that crosses boundaries. Takes Intellectual Risks Points Received (10 x 5)
Environmental Scan Assignment (labeled ES on schedule) Each student will be required to find a current article about a marketing development in the business press (The Wall Street Journal, BBC, CNBC, Bloomberg, Businessweek, Fortune, AdAge, etc.) and submit a summary with the below requirements (50 points total). The source should be reputable and students should formulate their own opinions and ideas about the topic taking into account adjacent industries. The objectives of these reports are useful in the ways detailed below: 1. They guide you in discovering that marketing is not simply a collection of static terms and dated theories. Rather, both corporate and social organizations are living the principles we are learning. 2. The purpose of this assignment is to emphasize the importance of seeing the ‘big picture’ behind business developments. Also, students should be able to stimulate an intellectual conversation on the topic based on the article and their own individual research. A spreadsheet will be posted with assigned dates for individual submissions. Please make sure another student has not done your topic already. Format Reports are to be typed, double-spaced, on 3 (maximum) sheets of 8 ½ʺ × 11ʺ paper, stapled together, with no plastic bindings. I expect that these reports will represent your best presentation quality. Include the following headings: I. Introduction II. Environment III. Marketing Mix Variables Please follow this outline for your written report: I. Introduction 1. In your own words, summarize the key points of the article. 2. Be sure to relate the article to key points and concepts citing how and why this development is important to the marketing world. Please use the following citation format: Author’s last name, first name, “Title of the article,” in Periodical, (dates), page numbers. II. Environment Explain how this development has impacted the marketing environment relevant to the situation discussed in the article. Pay special attention to the competitive environment and issues bearing on competitive advantage. III. Marketing Mix Variables Explain how this change impacts the marketing mix relevant to the situation. How should affected companies/industries adjust their marketing strategies to deal with this development

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School: Purdue University

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Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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