MKT 301 The Hidden DNA of Amazon Apple Facebook and Google

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The Hidden DNA of Amazon, Apple, Facebook, and 

Google

“The Four” Assignment – MKT 301 

To complete this assignment, you must read, and incorporate information from, at least 

four chapters of this book.  That is, the first chapter giving an overview of “The Four”; 

the chapter that addresses the company your team is analyzing (i.e., Chapter 2 – 

Amazon; Chapter 3 – Apple; Chapter 4 – Facebook; and Chapter 5 – Google); Chapter 9 – 

“The Fifth Horseman”; and Chapter 11 – “After the Horsemen.”

Your presentation to the class will consist of 6-10 PowerPoint slides (sorry, not Prezi or 

Keynote).

Your presentation should address the following topics:

1.   An overview of the company (mission, size, history, etc.; just one slide on the 

overview).

2.   What were the three most interesting things you learned about this company 

from the book “The Four”?

3.   In what way is the company a “marketing disruptor”? 

4.   What are the three ways in which the company is highly innovative?

5.   What do you most like, and possibly dislike, about this company?

6.   Where will this company be in three to five years?  Ten years?

7.   And, what firm might be the “Fifth Horsemen”?  (see Chapter 9)

Your slides should not be “word dense.”  Rather, your slides should be an outline that 

will prompt your presentation and discussion.  If appropriate, try to incorporate one of 

the graphs used in the book as a means to explain an aspect of your company.  

Answer q questions 5&7. In bullet points and explain each aspect.

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The Hidden DNA of Amazon, Apple, Facebook, and Google “The Four” Assignment – MKT 301 To complete this assignment, you must read, and incorporate information from, at least four chapters of this book. That is, the first chapter giving an overview of “The Four”; the chapter that addresses the company your team is analyzing (i.e., Chapter 2 – Amazon; Chapter 3 – Apple; Chapter 4 – Facebook; and Chapter 5 – Google); Chapter 9 – “The Fifth Horseman”; and Chapter 11 – “After the Horsemen.” Your presentation to the class will consist of 6-10 PowerPoint slides (sorry, not Prezi or Keynote). Your presentation should address the following topics: 1. An overview of the company (mission, size, history, etc.; just one slide on the overview). 2. What were the three most interesting things you learned about this company from the book “The Four”? 3. In what way is the company a “marketing disruptor”? 4. What are the three ways in which the company is highly innovative? 5. What do you most like, and possibly dislike, about this company? 6. Where will this company be in three to five years? Ten years? 7. And, what firm might be the “Fifth Horsemen”? (see Chapter 9) Your slides should not be “word dense.” Rather, your slides should be an outline that will prompt your presentation and discussion. If appropriate, try to incorporate one of the graphs used in the book as a means to explain an aspect of your company. Answer q questions 5&7. In bullet points and explain each aspect. ...
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School: UCLA

Attached is the complete assignment, have a look and if there is any adjustment please feel free. Thank you

Amazon Likes
❖ Amazon Marketplace
❖ Amazon Prime
❖ Storytelling

Amazon Marketplace
❖ Enables third-party sellers to sell new or used products

on a fixed-price.
❖ Third-party sellers gain access to world’s largest e-

commerce platform and customer base.

Storytelling
❖ Helped in reshaping the connection between the

shareholder and the organization.
❖ The story is compelling and simple—the power couple of

messaging.
❖ Conveyed through media outlets, particularly for those

who cover business and tech

Amazon Prime
❖ Prime members gets free and fast shipping, thus

attracting more customers with ...

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