MBA 560 Milestone One Branding and Idea context

timer Asked: Feb 21st, 2019
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Please read rubric carefully and complete the paper according to the requirements of Rubric.

MBA 560 Milestone One Branding and Idea context
MBA 560 Milestone One Branding and Idea context
1 Secure mobile Secure mobile will be a mobile device with additional capability to detect lethal weapons within a range of 200 meters. Like a clock alarm, the mobile device will provide alerts on detection of lethal weapons such as guns and grenades within the stated range. The additional security feature seeks to enhance personal and public security to the devise users by making them fully aware of the security status within their environment. Insecurity as a result of crime and terrorism is highly prevalent in the world today and this is the problem that Secure mobile will be seeking to solve.

Tutor Answer

School: New York University

Hello, I have finished and attached the paper.

Running head: SECURE MOBILE


Secure Mobile



Secure Mobile
Executive Summary
Secure Mobile will be a mobile device with the additional capability to detect lethal
weapons within a range of 200 meters. Like a clock alarm, the mobile device will provide alerts
on detection of lethal weapons such as guns and grenades within the stated range. The additional
security feature seeks to enhance personal and public security to the devise users by making
them fully aware of the security status within their environment.
Insecurity has become very prevalent in the modern world owing to the rapid growth and
development of terrorism and crime. Cases of gun violence, homicides, and terrorism, especially
in public gatherings, have become common to the modern way of life. Although governments are
doing a lot to heighten the security of their citizens, there are still some deficits as efficient and
effective security levels are yet to be achieved. But how can this be attained? Instilling a sense of
self-responsibility to individuals as far as security is concerned could help a great deal. Secure
Mobile is the new mobile concept that will enable users to use their devices to detect any
security threat within a defined circumference and most importantly disseminate alerts to the
relevant security agents in real-time. As such, the new mobile phone feature will enhance
awareness of the environments that users are living in and to a great extent enhance
communication of threatening security conditions in time thus preventing or minimizing
escalations such as hostages in places like shopping areas. Moreover, with the profound
awareness that the new mobile features bring, the larger population especially the criminals will
also be cautioned of mishandling of lethal weapons.
In essence, a Secure Mobile will use the additional security feature to differentiate itself
from other products in the market. Most of the mobile phones currently available in the market



possess almost similar capabilities with less differentiation and largely serving the personal
needs of their users. The unique benefit that Secure Mobile brings in is that which extends to
social security responsibility where it is not only the government which is charged with the
security responsibility but also the public to a great degree will contribute to this role.
In a brief overview of Secure Mobile, the mobile device will be installed with lethal
weapons detection technology with 100 percent detection efficiency. On detection of any lethal
weapon, the mobile device will automatically produce an alarm depending on the users’ choice
of alert tone. Besides, the technology will have the capability to analyze the lethal weapons in
such a manner that it will be able to provide details of the type and model of the weapon. For
instance, between guns and grenades, the device will be able to differentiate between the two in
addition to providing specifications such as AK-47 or pistol which are various categories of
guns. It should also be noted that as long as it is within the range of detection, the technology in
the mobile device will also have the capability to track the movement of the weapon by
communicating the specific GPS locations and time. In case of the need to disseminate the
information to the security agencies, the analysis information of the weapon can easily be
disseminated inform of a short message service.
Secure Mobile will sell at a very competitive price comparing to the average market rate
for common mobile devices. The device targets the mass market as it is through increased
availability that the device can achieve its core objective of creating secure communities in the
most affordable manner.




Secure Mobile’s mission is to work with the communities to achieve the highest security
levels while its vision is to create a secure global community through mobile technology. The
company is founded on two core values which entail security and excellence. The unique
security feature works in line with these fundamentals of company culture. First, the devices
competitive pricing that is expected to appeal to the mass market is one of the key strategies to
achieve the universality of the product where most people in the society can affordably access
the product. Through this, both our vision and mission will be achieved. The efficiency aspect of
Secure Mobile is to ensure zero chances of faultiness such as the production of unwarranted
alerts which might cause unnecessary panic. Excellence is all about developing an excellent
technology that executes its function efficiently without falling short of any expectations.
Secure Mobile will be the first product in the Secure Mobile Co’s product line. The
device will be of high resonation with the brand that the company wants to position in the global
market. The positioning of the brand is focused on surpassing the target market expectations by
providing a key social solution to one of the prevailing social challenges which will provide
consumers with the reason to buy. Security is a key social challenge that threatens the wellness
of almost every member of the society; Secure Mobile seeks to be part of the solution to this
challenge. As such, the uniqueness of the product calls for superior penetration marketing
strategies encompassing 360 degrees marketing platform. One of these strategies will employ
advertising through mainstream media and digital media. Product promotion through mainstream
media will entail advertising through global broadcasting networks such as Super Sports which is
one the most globally adored sports channel. In connection to this, Secure Mobile Co. will be
seeking to sponsor one of the major soccer teams to warrant the company an opportunity for
massive advertising on the major sporting events which attract viewers across the globe. In terms



of digital advertising, the company will focus on social media advertising mainly through
Facebook and Twitter. On the other hand, sales promotion and publicities will only be carried
out through major global events such as the global security summits and global corporate and
entrepreneurial conferences as such platforms will give the company an opportunity for
endorsement of Secure Mobile devices. It is important to note that Secure Mobile devices will
be distributed through the establishment of multiple dealer stores a...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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