CR Activities at McDonald's Discussion

timer Asked: Feb 22nd, 2019
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Question Description

Each week, you’ll be participating in a threaded discussion relative to chapter topics. They involve the whole class and deal with questions that come up in your chapter readings. You are required to post twice weekly in each unit discussion. In many cases, I will have multiple topics within each chapter discussion. You are not required to post on each topic to receive credit; you are required to respond and/or comment to one or more of the topics twice. Remember, it is a discussion so you should be responding to each other unless, of course, you begin the discussion on a specific topic. Short responses such as “I agree with John” will not count; nor will short one or two sentence responses. Also, if your response/comment is not original in thinking, you will not receive full credit. In other words, be sure to read other comments before you make your own or you could duplicate someone else’s response therefore reducing the point value for your thread. Those who wait until late Sunday may have a more difficult time with this.

Topic 1: Explore the corporate responsibility (CR) reports and websites for companies with strong programs such as McDonald’s, Nike, Dell, Timberland and Green Mountain Coffee Roasters. Look for your own stories of personal engagement with these brands in a way that relates to corporate responsibility. Have you tried Green Mountain’s fair trade coffee? Have you run a Nike race that raises money for charity? Do you notice the recyclable packaging at McDonald’s? These are just a few examples and you are encouraged to use your own especially if you're not familiar with the CR of these brands. Choose a brand that you do have some knowledge of the CR and describe the CR and your personal interaction with the brand.

Topic 2: This is really an extension on Topic 1. What do you view as believable and genuine and what do you view as “marketing speak” as you read companies’ reports on the corporate responsibility efforts. What else should companies be considering as it relates to CR?

Tutor Answer

School: Cornell University







CR enhances that companies give back to the society as they also benefit from them and
most of the organizations that appreciate it will have an added advantage in that their brand will
be more popular. McDonalds, a company based in the US, has been practicing the CR activities
through having associations with various NGOS to communicate their efforts towards producing
chances for improved healthy lifestyles as a result of their partnership with the Marine
Stewardship council, the McDonalds have been able to provide sustainable fish and due to the
company’s large size, their efforts will signify a major effect on the whole industry.
("McDonald's Announces 2020 Corporate Social Responsibility and Sustainability Plans – Press
Releases on", 2019)

McDonalds have also been participating in cleaning programs where they not only pick
up litter in their neighborhood but also support the society’s groups in keeping the areas litter
free. More importantly, they have supported the local youth in football through creating
partnerships with UK football associations and have donated over 200,000 kits and as a result of
this, they have ensured that they are giving back to society. In 2007, they began a sustainability
project whose aim was to help improve the working and living conditions of t...

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