Forming a Company
▪ The discussion will focus on establishing a cookie
company. The company has to operate in a
particular locality. The new business needs to
come up with a recipe and cookie specifications.
It also needs to decide on a costing system. The
business has to defend the choice of location and
prove that the business concept will offer tangible
returns in the long run. The business has to
identify the overhead costs and come up with a
flow chart to indicate the movement of costs in
• Halls Cookies will major in the sale of organic and
healthy cookies through office and home deliveries.
• The company intends to take advantage of the
increased demand for organic food stuffs through the
use of organic ingredients (Mazzacano & Falzon,
• The company will be located in the busy New York
▪ Halls Cookies will focus on satisfying the market
▪ Halls Cookies will look to provide organic and
healthy cookies to the residents of New York.
Sale Platform and Target Market
▪ The target market for Halls Cookies will be New York
▪ The co...