Select a local eating establishment for a SWOT analysis.

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Troy University

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The chosen address is best close to me.

Close to the Troy University.

Select a local eating establishment for a SWOT analysis. This could be a restaurant, an ice cream store, or a bakery with which you are familiar.

1. Write a statement of which you perceive to be the business' current strategy.

2. What do you perceive to be the key strengths and weakness of this business from a customer's perspective? Make a list of strengths and another list for weakness.

3. What do you perceive to be the potential opportunities and threats for this business? Make one list for opportunities and another for threats.

4. Using your analysis, what you do think this business this can be in two years? What steps would you recommend to achieve what you have just proposed?


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Reference


Running head: SWOT ANALYSIS

SWOT ANALYSIS OF A BAKERY
Student Name:
Institutional Affiliation

SWOT ANALYSIS

2

1. Write a statement of which you perceive to be the business' current strategy.
The current business strategy of Troy Bakery is survival.
Troy bakery is a family business that has operated for about 50 years. The father of the
current proprietor started the business. For many years it used to be the only source of
fresh bread and other wheat products freshly done. The proliferation of supermarkets and
hyper-supermarkets that also offer fresh bread has impacted Troy Bakery. The business
has its loyal customers th...

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