Sales Promotion Template

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timer Asked: Feb 22nd, 2019
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Question Description

You are to help a company set quality goals for a sales promotion for its product. From the perspective of a marketing account executive, choose the product or use your course product for this assignment.

The main objective of this sales promotion plan proposal is to promote the product to customers and potential consumers.

  1. You are to provide an introduction that explains the product situation — such as where the product is in the life cycle and what the overall objectives are for the product.
  2. Complete the Sales Promotion Plan Proposal using the template provided in Course Resources (Unit 8 Assignment 2 Template).

MT359: Advertising, Promotional, Printegrated Marketing Communication Strategies Unit 8 Assignment 2 Assignment Details and Rubric You are to help a company set quality goals for a sales promotion for its product. As a Marketing Account Executive, choose the product or use your course product for this assignment. The main objective of this sales promotion plan proposal is to promote the product to customers and potential consumers. 1. You are to provide an introduction that explains the product situation – such as where the product is in the life cycle and what the overall objectives are for the product. 2. Complete the Sales Promotion Plan Proposal using the template provided in Course Resources. (Unit 8 Assignment 2 Template) Directions for Submitting Your Assignment: Before you submit your Assignment, you should save your work on your computer in a location and with a name that you will remember. Make sure your Assignment is in the appropriate format (Word, Excel, PowerPoint, or other), then proofread entire assignment, when you are ready, you may submit on the Dropbox page. Once completed, submit your Assignment to the Unit 8 Assignment 2 Dropbox. Assignments are due Tuesday 11:59 p.m. ET of their assigned unit. MT359: Unit 8 Assignment 2 Points Points Possible Earned Response addresses the required elements demonstrating analysis and critical thinking: Describe contest/sweepstakes -link 8 Describe differences 6 Prize components explained 6 Role of Internet with contests/sweepstakes 8 Writing Style, Grammar, APA Syntax and spelling. 4 Response displays effort to analyze. 4 APA is used and correct. 4 Total Points 40
MT359 : Advertising, Promotional, Printegrated Marketing Communication Strategies Unit 8 Assignment 2 Template Assignment Template You are to help a company set quality goals for a sales promotion for its product. As a Marketing Account Executive, choose the product or use your course product for this assignment. The main objective of this sales promotion plan proposal is to promote the product to customers and potential consumers. You are to provide an introduction that explains the product situation – such as where the product is in the life cycle and what the overall objectives are for the product. Complete the Sales Promotion Plan Proposal using the Unit 8 Assignment 2 template in Course Resources. Sales Promotion Template Use the main headings in your plan – the sub items are suggestions to include under the main headings. You may include more but this should be the minimum for this assignment. I. About the Product a. (Brief background of product – describe it and why customers want it) II. Problem Statement a. (Increase sales, reduce inventory, increase market share, reward channel? – what do you want to solve? MT359 : Advertising, Promotional, Printegrated Marketing Communication Strategies Unit 8 Assignment 2 Template III. Product Strategy a. What will you want to accomplish (fundamental goals) with this sales promotion campaign? b. What tactics will you want to employ? c. What will be the time frame for each tactic? IV. Campaign Goals & Objectives a. Quantifiable – what will you accomplish with each tactic – what will be measured? V. Description of Activities a. Briefly describe each tactic to be used VI. Schedule a. This may be completed in Chart format (Activity, Steps, Period, Name of Person Responsible for actions) VII. Campaign Chart of Involvement a. Who is involved and who will work with who? – (Depending on scale you may have many employees involved, or just one – but who will they work with to accomplish activities for each tactic?) List them and explain their purpose of involvement. If outside contractors are used – what do you need accomplished by them? i. Examples: Fulfillment, Production, Distribution of materials, Displays, interaction with various targets VIII. Monitoring and Evaluation a. What will you do to monitor and measure results at the end of each tactic utilized? b. How and to whom will you report your evaluation of results? IX. Financial Budget Analysis MT359 : Advertising, Promotional, Printegrated Marketing Communication Strategies Unit 8 Assignment 2 Template a. While you will not be evaluating full costs for production of the campaign’s tactics, you must consider: is it possible to produce and manage the sales promotional activities from a realistic point of view? If your product is real – can it really be accomplished? – Can the company afford to do what you are proposing? – If not – what would you need to cut back on? Appendix A Created Examples of Sales Promotional Tactics b. If you are able to design specific items for a tactic – include them here (ie. coupons, sales promotional pieces (pictures),

Tutor Answer

EXMenWriter
School: UCLA

Attached.

MT359: Advertising, Promotional, Printegrated
Marketing Communication Strategies

Assignment Template

Name:

Instructor:

Course:

Date:

Unit 8 Assignment 2
Template

MT359: Advertising, Promotional, Printegrated
Marketing Communication Strategies

Unit 8 Assignment 2
Template

Sales Promotion Template
I.

About the Product

Online shopping is the process of purchasing commodities and services from sellers who offer their product on
the internet. Our company has opted to offer their goods to buyers who access the internet since the World Wide
Web emergence. Our business is one of the merchants that offer large selections of top quality interior design
and decorations online. Shoppers can get the right accessories for their home in-store or online. They can visit
the web store of the firm from the comfort of their offices, shops, and homes through their phones, laptops, and
computers. Consumers can purchase various products from company online store especially top-quality interior
design and decorations online. Many buyers choose to carry out their shopping online due to the convenience.
II.

Problem Statement

The main objective of business is to deliver and offer rewarding and valuable solutions to our clients via online
shopping. Over the past years, it is famous for providing online servic...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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