strengths and weaknesses
Undeniably, the competition situation among firms in the automobile industry continues to grow thinner and thinner while the pressure to keep up among individual firms remains on a steady rise. In trying to scale the competitive advantage towards its side, Tesla has convincingly broken away from fellow industry competitors with its resolve to revolutionize the automobile industry through renewable clean energy. However, one drawback that has always held back the pace of success for the company’s electric cars is short lifespan to the car batteries. Recently, the company launched a breakthrough product dubbed Tesla Solar Charger meant to increase the lifespan of the car batteries through continuous charging process. Being a new product to the market, it would be wise to evaluate strengths, weaknesses, opportunities, and threats that are likely to face success levels in the market.
Bordering on strengths, the company boasts of the right expertise earned from long experience of manufacturing renewable energy products. Additionally, there have been a steady customer relationship between the company and its loyal customers cultivated through strong beliefs on virtues and ethical values. The company also offers a three-year warranty on the product after selling and also excellent distribution channels are some of the strengths that the company harbors on the product are believed to propel its success. Similarly, some weaknesses confront the company endeavors to roll out the product (Shi, 2016). Chief among them is low awareness on the product, limited resources that currently curtail mass production of the product and intuition of the correct price range on the product.
Undoubtedly, there are already existing opportunities that will assist the company to realize success in the market. The government through its renewable energy policies has lowered taxes to entities that make investments in the clean energy sector. On top of that, a lot of incentives have also been put in place by the state government to promote investments in green energy. Tesla stands to benefit from such hugely. However, a few threats still hold on the way to realize the set objectives. One, the automobile industry is always synonymous to mimicry. It will not last long before all the industry giants copy from the move Tesla has engineered. Equally, other automobile firms are also likely to respond with more competitive technologies (Zhikang, 2017). Low tax and other exemptions on renewable technology investment mean low entry barriers to the market. Above all, the company remains well abreast to impacts of ethical concerns such as honoring rights to existing technologies and protecting customer data privacy.
ETP Strengths and Weaknesses
Educational Travel Program (ETP) is a new product for Mongolian Adventure Tours (MAT), a ground tour operator company in Mongolia. ETP is an 8 nights/ 9 days tour program for millennial travelers that consists of popular tourist attractions and interesting activities where they can learn more about the culture, people and lifestyle of the country.
Since currently there is no similar product on the market in Mongolia, MAT has the 1st mover advantage. Moreover, the company has experience of 27 years on the field and capability of providing necessary staff and equipment. Also, MAT is well known and has a reputation locally and abroad on the tourism market. Therefore, it can be less challenging to promote the new product comparing to new companies who are entering a new market.
The majority of MAT’s travelers come through 3rd party travel agencies, hence it is a bit underdeveloped on online platforms which can be challenging as the main target market is millennials who usually plans their trips by themselves using online platforms. The activities that are included in the ETP, are all organized by local communities which means ETP is dependent on them. Therefore, if the local communities increase their price or stop providing their services, ETP will be affected directly.
Even though ETP is new in Mongolia, there are other countries who organize similar trips for students and young travelers which makes them our competitors. Therefore, having only 4 to 5 months in a year for tourism season is a weakness as a destination as well as the relatively high price of airfare to Mongolia.
Amazon AD is the new smart device, Alexa enabled, connected directly with Whole Foods Market and Amazon Prime Now to offer a new unique experience in the kitchen. Amazon AD helps customers organize their products, prepare meals, reduce food waste and food cost and improve their shopping experience.
Amazon AD will have a big impact within the company and outside of the company. Amazon has skilled employees that have the ability to create unique products by implementing new technologies in new devices. Since Amazon AD is a device for home used, and can be used to execute daily tasks, with the magic of hands-free voice control, computer vision and sensor fusion, customers will benefit through convenience. Since customers are already used with voice control devices, they already have the knowledge about how to use devices that work with AI.
Amazon AD has a competitive advantage through Amazon Inc, but also because no other similar products can be found on the market. Amazon AD has some very distinguishing features. Amazon AD is capable to recognize products, organize, arrange, sort and perform tasks for customers.
Amazon is known for pioneering, innovation, taking chances, thinking big and “customer obsession”. One of Amazon’s strengths is their reputation. If we look at their brand value, we can see that they are far above the competition.
(Duncan, E. n.d.).
Duncan, E. (n.d.). Topic: Whole Foods Market. Retrieved from