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Running Head: UAE TRADING
United Arab Emirates Marketing
The Global Market Environment for the United Arab Emirates
Global marketing is the activities performance designed to target your product, price it,
promote and direct it to an organization's offerings flow in various countries for a profit gain.
Therefore, the global marketing environments are the forces and factors that affect the marketing
strategy in inside or outside an organization. They assist in building and maintaining successful
relationships with potential customers. There are four different elements of Global marketing
environment which are; globalization, global business environment, and global firm management
(Irvine, H., 2008).
Besides, the political-legal environment, cultural environment, the international trade
system, and the economic environment are the key influences of the global marketing
environment. For example, the government of a country affects almost all aspects of business life
in that country. Business environments are affected by national politics directly. This can be
through policies changes, laws and regulations. A prevailing attitude towards foreign
corporations in a country can be changed by a political movement that can also lead to new rules
(Bryan Cave, 2004). Taking an example of the United Arab Emirates (UAE), we can analyze its
global marketing environment.
The political risk that a marketer might face when selling U...