MAN4240 UNF Communication Nojax Company Report

User Generated

Oevrgmxr

Business Finance

University of North Florida

Description

Instructions

In your role as NoJax's organizational behavior consultant, you continue to focus on the area of communication. Before this company can expand into other markets, there are barriers within their communication processes that need to be addressed. To help NoJax build better-working relationships with their employees, some areas of communication will need to be changed.

Use what you learned about workplace communication in this module to write a report that assesses the following areas of NoJax based on the company background document.

  • Identify perceived barriers within the management structure that may hinder the process of communication.
  • What are potential problems that management may have when communicating with employees?
  • Based on the culture of the company and management backgrounds, what do you think may be obstructing communication? Support your thoughts with relevant evidence from the company background.

Grading Rubric

FFCBA
01234
No PassNo PassCompetenceProficiencyMastery
Not SubmittedNo identification of barriers within structure and nothing about the process of communication.Identified barriers within structure and lack of communication process but no supporting evidence.Identified barriers and lack of process of communication but explanation is underdeveloped.Identified barriers and lack of process of communication and fully explains basic features.
Not SubmittedNo identification of potential communication problems between management and employees.Identified potential communication problems between management and employees, but didn't explain them.Identified potential communication problems between management and employees, but only partially explained them.Identified potential communication problems between management and employees, and fully explained them.
Not SubmittedNo obstructions identified in communication from the culture.Identified obstructions in communication from the culture but didn't provide supporting evidence.Identified obstructions in communication from the culture and provided some supporting evidence.Identified obstructions in communication from the culture and provided relevant supporting evidence.
Not SubmittedNo obstructions identified in communication from management backgrounds.Identified some obstructions in communication from management backgrounds, but did not provide supporting evidence.Identified perceived obstructions in communication from management backgrounds, and provided some supporting evidence.Identified perceived obstructions in communication from management backgrounds, and provided relevant supporting evidence.

Unformatted Attachment Preview

NoJax Inc. Company Background NoJax Inc. is a small American company that designs and manufactures specialized athletic shoes, clothing, and accessories. The business was first started in 2010 when two cousins, Noah and Jaxson Williams, recognized that very few quality options were available for people that led an active lifestyle, specifically regular gym goers. This realization led the Williams cousins to create a shoe prototype designed with weight lifters in mind. The first shoe, dubbed the NJ Elite, emphasized comfort and support that wouldn’t interfere with weight lifting form while exercising. As the NJ Elite gained popularity with local retailers, NoJax expanded their offerings into sports apparel. Since then growth has been tremendous, and NoJax has grown from those small local stores carrying their products to over 200 retailers nationwide. Currently, NoJax has four main areas of focus: shoes for running, apparel for running, shoes for weight lifting, and apparel for weight lifting. The NoJax brand is targeted at the fitness lifestyle. This psychographic segmentation strategy goes beyond typical demographic boundaries and has allowed them to position themselves as a high quality option for people serious about exercise. While this is currently a niche market, it’s a market that continues to grow as cultural trends shift more towards health and wellness. Much of NoJax’s marketing involves online advertising with fitness websites and sponsoring fitness competitions, such as the CrossFit Games and the Chicago Marathon. Revenue for the business has grown consistently as their market and the consumer base has expanded. Last year, NoJax earned $6 million in sales with a 15% profit margin, which is above industry average. The brand is moderately priced when compared to the competition. Shoes sell for around $80, shirts go for $50, and pants average a sales price of $60. NoJax is currently considering expansion into other markets. However, they have decided to bring in an outside consultant to analyze the company’s design for its impact on organizational behavior. Other than the addition of new product lines, very little about the company has been updated or changed since their operation began. NoJax senior management is concerned that the outdated company design and the new employees that they’ve hired may be negatively impacting the business’ effectiveness. Below is data for the consultant on the company structure, policy, and key employees. NoJax Inc. Company Structure NoJax Inc. currently uses the matrix structure pictured below. Product managers each oversee a single specific product line. There are currently four product managers that oversee four different types of products. Those products are running shoes, running apparel, weight lifting shoes, and weight lifting apparel. There are also three different departments with their own expertise. Those departments are Design, Marketing, and Research and Development (R&D). The Senior Management team currently consists of the two company founders, Noah and Jaxson Williams. There are a total of 50 employees working at NoJax in the positions shown below. Senior Management Alice Bloom Design Manager Carrie Durant Running Shoes Manager Jesse Mercado Running Apparel Manager Lynn Bryant Lifting Apparel Manager Anam Basra Lifting Shoes Manager Janet Johnson Marketing Manager Orlando Grant R&D Manager NoJax Inc. Policy • • • • • • • • • • • • • • NoJax currently adheres to a very centralized power and decision making structure. Employees are heavily monitored in order to make them as efficient as possible at their positions. This includes weekly status meetings with managers and daily activity reports that must be filled out by each employee. When decisions do have to be made it generally requires multiple approvals from both direct managers and someone from the senior management team. Routine decisions regularly take 48 hours to be made. Disagreements between the product and department managers happen frequently and a clear mediation process for these instances has yet to be developed. Roles and members of teams stay consistent. Employees do not rotate through positions at the company and are restricted from changing teams. Job tasks and design is very clearly defined with little variation between roles. Yearly evaluations of employees include ranking all of the employees in the company. Raises are handed out based on each employee’s ranking. The top workers can receive up to a 6% raise and the bottom employees receive no raise. All employees are paid a base salary. Pay is slightly above industry average, and employees average 50 hours of work in a week. NoJax does offer health and dental to employees but nothing in the form of investments or retirement plans. The hiring process at NoJax Inc. includes individual interviews with a product manager, a department manager, and then senior management. Typical time from receiving a resume to being hired is three months. Employees are allocated ten days off a year. Those days are meant to cover everything. This includes sick days, vacation, and personal days. Any days missed past that must be emergencies with some form of proof, such as a doctor’s note. Human Resource responsibilities are handled by the senior management team, as an actual HR department has never been created. All manufacturing and distribution of NoJax products are outsourced to third-party partner businesses. Discipline at NoJax works on a point system. Infractions, such as being late or acting out, cause employees to accumulate points. After an employee reaches 10 points they are written up. An additional 10 points can lead to a suspension. Points reset every calendar year and there is no carry over from the previous year. Employee: Alice Bloom • • • • • • • Position: Design Department Manager Sex: Female Age: 62 Race: Caucasian Work Experience: 40 years Education: High School Diploma Personality: o Extraversion--High o Emotional Stability--Medium o Openness--Low o Conscientiousness--Medium o Agreeableness--Low Employee: Janet Johnson • • • • • • • Position: Marketing Department Manager Sex: Female Age: 27 Race: African American Work Experience: 5 years Education: Bachelor’s Degree in Marketing Personality: o Extraversion--High o Emotional Stability--Low o Openness--High o Conscientiousness--Medium o Agreeableness--Medium Employee: Orlando Grant • • • • • • • Position: Research and Development Department Manager Sex: Male Age: 29 Race: African American Work Experience: 4 years Education: Associate’s Degree in Marketing Personality: o Extraversion--High o Emotional Stability--High o Openness--High o Conscientiousness--Low o Agreeableness--Medium Employee: Carrie Durant • • • • • • • Position: Running Shoes Product Manager Sex: Female Age: 41 Race: Caucasian Work Experience: 12 years Education: Bachelor’s Degree in Communications Personality: o Extraversion--Medium o Emotional Stability--Medium o Openness--Medium o Conscientiousness--Medium o Agreeableness--High Employee: Jessie Mercado • • • • • • • Position: Running Apparel Product Manager Sex: Female Age: 34 Race: Hispanic Work Experience: 10 years Education: Bachelor’s Degree in Business Management Personality: o Extraversion--Low o Emotional Stability--Medium o Openness--Medium o Conscientiousness--High o Agreeableness--High Employee: Lynn Bryant • • • • • • • Position: Lifting Shoes Product Manager Sex: Female Age: 52 Race: Caucasian Work Experience: 20 years Education: Bachelor’s Degree in Psychology Personality: o Extraversion--Medium o Emotional Stability--High o Openness--Medium o Conscientiousness--High o Agreeableness--Medium Employee: Anam Basra • • • • • • • Position: Lifting Apparel Product Manager Sex: Female Age: 38 Race: Pakistani Work Experience: 10 years Education: Master’s Degree in Sports Management Personality: o Extraversion--Medium o Emotional Stability--Medium o Openness--Low o Conscientiousness--High o Agreeableness--High
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Explanation & Answer

Attached.

OUTLINE
Introduction
Body
Conclusion
Reference


Running head: NOJAX COMPANY REPORT

Nojax Company Report
Student Name:
Institutional Affiliation:

NOJAX COMPANY REPORT

2
Consultant’s Nojax Company Report

Executive Summary
The company was started in 2010 and specializes in sport's shoes, apparels for both weight lifters
and running. The company has over 200 stores countrywide. Design and marketing are done inhouse while manufacturing outsourced. The company is relatively successful with sales of $6
million with a 15% profit contribution.
The challenges
The problems identified are organization structure, communication challenges, and speed of
decision making arising from centralized control. The company culture is bureaucratic, and
issues remain unresolved.
The barriers to Communication
The barriers to communication in Nojax are the centralized control and the matrix structure. The
concentration on product lines segregates mana...


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