Visit BrandChannel.com and read one of the short articles published in the past quarter. Summarize the views that are expressed by brandchannel.com. Do you agree with these views or disagree? Why?

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Global Marketing Management

Wilmington University

Description

One page for a recent posted article

Visit BrandChannel.com and read one of the short articles published in the past quarter. Summarize the views that are expressed by brandchannel.com. Do you agree with these views or disagree? Why?

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Explanation & Answer

Find the attached paper, please let me know if you need edits or any clarification on the same.

Running Head:ARTICLE RESPONSE

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Article Response
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Institution
Instructor
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ARTICLE RESPONSE

An article in the brand channel about the famous petite and pretty is being discussed
because it taps social media influencers to sell makeup to kids. Petite and pretty is an Instagram
launched makeup brand to make kids of ages 4 to 18 beautiful. Its website is a canvas of purple,
pink, and blue with sparkly graphics. Petite and pretty uses kids with blogs and YouTube
channels and those who have a large number of Instagram followers to advertise their products.
The founder of petite and pretty Samantha Cutler says that there some very creative
artists of ages like 12, that do their filming and editing. Jessalyn Grace an 11-year-old posted a
video about petite and pretty, and the video got 1.5 million views in four weeks. Petite and pretty
has gotten the attention of more than 30000 Instagram followers since its July launch.
Yes, economically it an astounding idea, because kids love doing what they see their...


Anonymous
This is great! Exactly what I wanted.

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