Campbellsville Business Ethics Marketing Management Question Discussions

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Please answers 4- Questions and please provide me the each question separate answer

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1.After reading the weekly chapters and articles how would you describe the factors that determine the tone at the top? Use at least two (2) academically reviewed journal articles as research for your response please write 700 words? 2. complete the questions at the end of the case study. Click here for case study https://www.scu.edu/ethics/focus-areas/business-ethics/resources/raiding-customer-assets-at-mfglobal/ 3. Each student will select one of the key terms presented in the module and conduct a search of Campbellsville University’s online Library resources to find 1 recent peerreviewed academic journal article(within the past 3 years) that closely relate to the concept. Please write 3-4 pages? 4. search the Internet for associations relevant to marketing. After you have completed your research: a. Report on associations, a short paragraph about five different associations b. Pick one that is particularly interesting to you c. How is this organization a potential resource to you? d. If joining is free, you are highly encouraged to join. B. Conduct a journal search for five journals related to marketing. These are journals, not journal articles. Examples of journals would include Journal of Market Research, Journal of Marketing, Journal of Consumer Marketing, International Journal of Research in Marketing, and other journals that you will find in your journal search. a. b. Write a paragraph on each of the five journals you found. Describe the journal and its relevance to the field of marketing. In your paper, identify most relevant journal to you and describe why. ...
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Tutor Answer

NKURUMAH
School: Purdue University

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Insert name of school
Insert your name
Insert professor name
February 2019

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Question 1

1.After reading the weekly chapters and articles how would you describe the factors that
determine the tone at the top? Use at least two (2) academically reviewed journal articles as
research for your response please write 700 words?
Despite this perception of influence, leaders must be aware that when the place is far away, his
direct impact on a single office culture in large, complex organizations will be reduced. During
the last round of the round table in New York, some people thought that as the organization
became more complex, the impact of the sound at the top would diminish. This can be a
challenge for business leaders: if they have less impact on organizational culture, others still
believe that their impact is the most important.
Business Culture
The definition of corporate culture varies from country to country, but nine out of ten business
leaders believe that culture is important for a strong governance framework, and managers
generally believe that this is a board that should establish and promote this culture. If they are
from above, they are the target. Regulation may emphasize the importance of culture as a basis
for good governance, but it is too irrelevant to ask for action. Although investors are interested in
culture, they are unlikely to appear in many analyst reports. According to management's
response, short-term competition may prevent some companies from doing more in this area: the
board should actively work to promote corporate culture. The company should stop and
reconsider its true (or original) goals to see if any of them are lost (short term) for seeking profit.
A good management culture is critical to the company's longevity, but we find disturbing
evidence that “culture” has not received predictable general support.
Diversity

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There are many different forms, but two-thirds of the business leaders surveyed believe that their
secret is to effectively encourage them (rather than listed companies, without their private
counterparts). However, only one of the committees of directors around the world agrees that
there is a lack of diversity at the conference, which will lead to “group thinking” and they want
to go beyond the genre and also look for diversity in culture, background, knowledge and
professional skills. The council thinks more about what they need. The president needs time to
build relationships with non-executive directors and understand their personality. The president
played the tone and encouraged discussion of the key role. And the contribution of the majority
of directors in the board of directors and external contributors is very important to separate the
roles of chairman and chief executive, allowing the first to focus on cultural development; and
second, to integrate them. Dean meetings must also take time (whether in internal and external
meetings) as non-executive directors to understand their personality and skills. If you want to
create a team or an organization that is constantly innovating, you need to diversify to encourage
new information and ideas to get better decisions and problem-solving searches.
Skill availability
The board needs a good skill set to effectively advise the business. The future must be prepared
through an effective succession planning strategy. Planned inheritance at the meeting is planned
to ensure consistency while also adapting to new solutions in the business environment Business
agenda. The corporate management team wants management committee members to have the
latest knowledge in the industry. Board members said they hope to bring more new ideas and
time to effective contributions than their peers. Technology and whether the board has sufficient
prior knowledge of the digital space to properly consult the mixture to advise its management
team.

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Conflict of interest between short-term profits and long-term growth
Different industries operate in different planning perspectives. For example, mining and utilities
must have a long-term vision rather than a retailer, and the election cycle can also play an
important role. Almost three-quarters of companies operate globally within a three-year or
shorter planning cycle. Most board members consider this to be a suitable program, and while
some people want directors' compensation to be tied to long-term results, operational decisions
are not just driven by quarterly reports. Some sectors, such as mining and utilities, should be
more forward-looking than others, while others are more affected by the electoral cycle.
However, if quarterly financial performance reports take precedence over long-term strategic
objectives, all councils face potential conflicts. This may lead to decisions to increase
productivity in the short term, but not necessarily to meet the company's long-term goals.
Determining strong strategic goals that describe the goals that the company wants to achieve (but
not necessarily how to achieve them) provides a framework for assessing whether its short-term
operational plans are consistent with long-term goals.

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References

Driscoll, D. M. 1995Autumn, ‘The Ethical Responsibility of Directors and
Trustees’Montana Business Quarterly3310
Schwartz, M.S., Dunfee, T.W. & Kline, M.J. J Bus Ethics (2005) 58: 79.
https://doi.org/10.1007/s10551-005-1390-y
Westphal, J. D. 1999‘Collaboration in the Boardroom: Behavioral and Performance
Consequences of CEO-Board Social Ties’Academy of Management Journal42724

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Question 2

2. complete the questions at the end of the case study. Click here for case study
https://www.scu.edu/ethics/focus-areas/business-ethics/resources/raiding-customer-assets-at-mfglobal/
Did Corzine act appropriately? How would you characterize his behavior legally, ethically,
and managerially? What other choices did he have?
According to Protess (2017), Corzine was not told that MF Global violated the rules before the
bankruptcy crisis. This activity was carried out after the transfer of funds. Corzine is not directly
related to investigative agencies that lack funds. Fisher (nd) said that it agreed with Corzine to
require employees to reduce the funds used to protect client funds. After the bankruptcy, about
$1.6 billion in client funds disappeared due to the so-called loopholes, and Corzine's fine of $5
million was fined for mismanagement of funds. This shows that Corzine is acting illegally, but
not only in a criminal manner, but certainly not in terms of morality and management.
Did Ms. O'Brien behave appropriately? Realistically, what other choices did she have?
According to Protess (2017), the agency accused O'Brien of assisting in the misuse of client
funds, claiming that it facilitated its debit to pay for MF Global accounts. However, at the end of
the investigation of the criminal case, all employees of the Global MF were not deliberately
violating the law. Mrs. O'Brien's behavior should be more transparent and point her choices to
her manager in order to make a decision rather than without permission.
Should the actions of either Corzine or O'Brien (or both or neither) be considered
criminally negligent? Unethical? Bad judgment? Other?

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According to Bukaty (nd), any interference with client funds violates the 1936 Commodity
Exchange Act because the client's funds must be separated from the funds for such cooperation.
MF Global effectively uses its clients' funds to repay its creditors, which is $200 million to
JPMorgan Chase. However, according to Gentile (2013), no criminal charges have been proven,
and the actions taken are not ethical. From a consistency point of view, individualism claims that
if the action has the most serious consequences, then the action is correct. A common approach,
the common interest, can be defined as a general condition that is equally beneficial to everyone,
and for the same reasons as before, but this does not happen.
Utilitarianism claims that the right path is the path that causes the least damage. Of
course, this has not happened due to the loss of investor share and the collapse of MF Global, so
it is also true from the perspective of consistency and action. From a non-continuous point of
view, moral theory points out that it is necessary to follow the universal laws of nature that treat
human beings as targets rather than as means intended to deny it because they are dishonest. A
rights-based approach to recognizing ethical behavior is the act of protecting the rights of those
affected by the action. Investors' funds are used in an inappropriate manner, making behavior
unethical. Since virtue approach that respects integrity, MF Global takes unethical behavior and
loses money and reputation. In conclusion, taking into account many of the ethical assessment
methods

indicate

that

the

action

is

not

ethical

on

all

test

platforms.

What role should (or might have) the firm's Ethics and Compliance Officer played in this
drama?
According to Gentile (2013), ethics and compliance experts can avoid this incident if a number
of measures are implemented and implemented as part of the company's policies and procedures.
If the employee's salary is related to their performance in these principles, then their behavior

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will reflect the company's standards. Implementing risk rules with appropriate controls will
generate an appropriate risk-benefit balance and, as a last resort, a clear audit of all commercial
transactions that facilitate proper accounting to avoid abuse and fraud.

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References

Bukaty, P., (n.d.). Jon Corzine and MF Global. Retrieved March 09, 2017, from
http://sevenpillarsinstitute.org/case-studies/jon-corzine-and-mf-global
Fisher, D., (n.d.). PwC challenges Corzine’s account of MF Global’s collapse. Retrieved from:
https://www.forbes.com/sites/danielfisher/2017/03/10/pwc-challenges-corzines-accountof-mf-globals-collapse/#628f6b836f1e
Gentile, J., (2013, April 20). MF Global and the case of the missing funds (2011). Retrieved
From”
http://businessethicscases.blogspot.co.uk/2013/04/mf-global-and-case-of-missingfunds.html
Protess, B., (2017, January 05). Corzine reaches $5 million settlement with regulators in MF
Global case. Retrieved March 09, 2017, from https://www.nytimes.com

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Question 3

3. Each student will select one of the key terms presented in the module and conduct a
search of Campbellsville University’s online Library resources to find 1 recent peerreviewed academic journal article(within the past 3 years) that closely relate to the
concept. Please write 3-4 pages?

Questions

11
Question 4

4. Search the Internet for associations relevant to marketing. After you have completed
your research:
a.

Report on associations, a short paragraph about five different associations

The ANA (Association of National Advertisers) provides leadership that advances marketing
excellence and shapes the future of the industry.
Mirren is an association working closely with agency CEOs and their management teams
Mirren supports agencies with consulting and training regarding best practices in new business
development.
The 4As is national trade association representing the advertising agency busines...

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Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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