Competitive and marketing strategy based on Nikes athletic shoes

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Question Description

Combine parts into an essay

Part 1 of 2:

Prepare a 4 page competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product or service and analyze their strategy, objectives, strengths, and weaknesses. Conduct a competitive analysis on both the industry and market of your chosen product or service. (Provide at least 2 references)

Part 2 of 2:

Prepare a 3 to 4 page marketing strategy based on the elements of the 4 P's used in your chosen product or service.The marketing mix is the 4 Ps (product, place, price, and promotion) and each element should be addressed in the report. You may use the "7 Ps” if applicable to your service selection.

Use sources in addition to your textbook, and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.

Tutor Answer

EXMenWriter
School: UCLA

Attached.

Running head: COMPETITIVE ANALYSIS

Competitive analysis and marketing strategy based on Nike's athletic shoes

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1

COMPETITIVE ANALYSIS

2

Part 1 of 2:
Competitive analysis of Nike
Even though there are many other rival companies in the sports footwear industry, the
top two competitors of Nike is Reebok and Adidas (Mahdi, Abbas, Mazar, & George, 2015).
Most of the word class sports shoe firms have focused on other goods such as sports
accessories, perfumes, and deodorants other than just footwear. Worldwide, Nike has 33
billion dollars in revenue. It has a brand valuation at 27 billion dollars and is the leading the
footwear industry. The footwear sales are at a maximum in the total sales of Nike. The
company has a wide network distribution across the world from which it offers combinations
of sports accessories (Amis, Pant, & Slack, 2007). The firm has excellent strategic
connections with cricket, football, athletic, and other teams of sports.
Adidas
The brand valuation of Adidas is $ 7 billion and the worldwide revenue is $ 16
billion. One of the topmost competitors of Nike is Adidas. One of the major strength of the
Adidas is the fact it functions through both the Adidas brands and also has Reebok as a strong
subsidiary (Bahadir, Bharadwaj, & Srivastava, 2015). The combinations of the brand and the
subsidiary give a strong valuation to Adidas as the Nikes’ top rival company. Adidas compete
with Nike based on accessories and clothing as well as on the basis of footwear. Reebok is a
strong subsidiary firm of Adidas that functions on its own. Reebok is popular for its best
sports footwear design.
Puma
Puma has worldwide revenue of 3.4 billion dollars. It is the 3rd competitor of Nike
that is popular for its offering shoes, clothing, and apparels. The founder of Puma and the

COMPETITIVE ANALYSIS

3

founder of Adidas were interestingly brothers (Mahdi, Abbas, Mazar, & George, 2015). It is
quite clear that Adidas is far better than Puma. But internationally, one of the strongest
competitors of Nike is Puma. It lacks an equal sports sponsorships level that Nike and Adidas
have. From the revenue generated by Puma, it is evident that the brands are loved by many
people.
Fila
Fila is one of the biggest rivals of Nike and it is also one of the top manufacturing
firms of sports footwear. Nevertheless, their products are known to be cheaper than the top
three brands, (Nike, Puma, and Adidas) and are not as good as Nike’s products. It promotes
products that are good in the quality at lower prices and it is more into penetrative pricing. It
is famous for its cost advantages than its differentiation and design edge (Mahdi, Abbas,
Mazar, & George, 2015). The companies above are all major rival companies of Nike. Nike
is the best ...

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Anonymous
awesome work thanks

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