Bncollege P&G's Gillette Case study

Anonymous
timer Asked: Feb 23rd, 2019
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Question Description

Your Case study 2 is titled...Success at the bottom of the pyramid (BoP)? P&G's Gillette Guard shows it's possiblepage 451 in your textbook.

You are required to answer the 3 questions at the end of the case. Please make sure you include your sources in the reference section if you cite any sources.


Book: Consumer Behavior: buying, having, and being, 12th edition (2017) by Michael R. Solomon, Pearson,

https://reader.yuzu.com/#/books/9780133560251/cfi/...

Username:Dbrinson@troy.edu

Password: Brinson!2

Tutor Answer

EngDuke1993
School: University of Maryland

Attached.

Case Study Outline:


CS 12-1: Using the “4A’s” framework in Figure 12.1, analyze the considerations that
went into the development of the Gillette Guard razor for the Indian market.



CS 12-2: Are companies targeting the bottom of the pyramid taking advantage of
vulnerable consumers with limited resources?



CS 12-1: More than half of U.S.workers earn less than $30,000 a year, barely above the
poverty line for a family of five. What would you recommend to a company looking to
target?


Running head: CASE STUDY

1

CASE STUDY
Name:
Institution affiliation:
Date:

CASE STUDY

2

CASE STUDY
CS 12-1: Using the “4A’s” framework in Figure 12.1, analyze the considerations that went
into the development of the Gillette Guard razor for the Indian market.
As a beginning, it is cri...

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Anonymous
Thanks, good work

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