MBA630 Park University Google and Advertising discussion questions

timer Asked: Feb 24th, 2019
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Question Description

Unit 6: Application Assignment

Unit Learning Outcomes

ULO 2: Evaluate integrated marketing communication and the communication process and the impact on the success of marketing planning. (CLO 3 & 4)

ULO 3: Choose the promotional approach appropriate to a product’s target audience, life-cycle stage, and characteristics, as well as stages of the buying decision and channel strategies. (CLO 1 &5)

ULO 4: Examine the elements of the promotion decision process, utilizing the promotional mix and its components. (CLO 1, 4 & 5)


Companies not only create value for consumers, but must also clearly and persuasively communicate that value through effective promotional strategies. The communications environment is dynamic and rapidly changing, and companies must continually examine and coordinate the delivery of clear consistent, and compelling messages representative of the organization and its brand(s).


Mini-case studies: The students are expected to answer the questions associated with the case. These questions are intended to elicit thoughtful reactions to contemporary marketing strategy initiatives and challenges. The students are expected to carefully read the assignment instructions, then thoroughly and explicitly address each component of the corresponding case study questions.

The responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation), which is essential for someone in any industry, as marketing decisions affect all levels and stakeholders within the organization and in the external marketplace/marketspace.

There is no minimum number of references that need to be utilized to support the completion of this assignment; however, it is generally understood that any good case study analysis will incorporate the appropriate quality and quantity of scholarly sources to support any suppositions and recommendations.

The submission will not exceed four (4) pages in length, excluding the title and references pages.

The document must adhere to the APA writing style.

Finally, the document should be prepared as a Microsoft Word document and uploaded to Submit Assignment.

Case Study: Google (Alphabet) Inc.: The Right Ads at the Right Time

  1. Read the case on pages 530 - 533 in your text.
  2. Watch the video supplement to the case at link (Links to an external site.)Links to an external site..
  3. Respond to the following case question. (Disregard the questions in the text.)

Tutor Answer

School: Rice University

Hi, kindly find attached


Google and Advertising
Student’s Name




As a company, Google possesses several business features that make it an outstanding
company. Google's name is one of the unique features about it as an incorrect spelling for
"googol" a term in Mathematics of 1 accompanied by a hundred zeros. It mentions an unlimited
availability of information it offers by searching on the web. The company aims at promoting the
best experience to its users by displaying useful advertisements to them. To achieve this; they
came up with a "Quality Score" representation that was supposed to determine how productive a
specific advertisement would be. This medium enables Google to display effective
advertisements only that are convenient to the consumers which in turn create positive reactions.
The company's advertising technique has overthrown online marketing. It aims at being the first
search engine worldwide by providing and collecting information on the web. And to attain this,
Google uses an outstanding set of principles that foreshadow the economic philosophy (Davis
and Iwanow, 2010).
Google focuses more on ensuring customers get the most excellent customer care experience
rather than the profits it gets from the sales it makes. The outcomes prove that the philosophy
works especially now that almost everyone worldwide uses their web site daily. Google has also
come up with two business kits which are AdSense and AdWords. AdSense is an extraordinary
web site where individuals generate incomes by placing advertisements on their webpage....

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