MKT 571 UOPX Bite Donut Marketing Research

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qo825

Business Finance

Description

Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan.

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

  • Research List of Topics:
  • Primary Research
  • Secondary Research
  • Consumer Analysis
  • Customer Profile
  • Continuous Consumer Monitoring & Research
  • Environmental Scanning
  • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
  • Current Opportunities
  • Potential Future Opportunities
  • Current Threats
  • Potential Future Threat
  • Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, etc. for B2C or similar for B2B ) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

This assignment will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Submit your assignment.

Unformatted Attachment Preview

Understanding Target Markets Grading Guide MKT/571 Version 10 Marketing Copyright Copyright © 2017, 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Understanding Target Markets Grading Guide MKT/571 Version 10 Edited in accordance with University of Phoenix® editorial standards and practices. 2 Understanding Target Markets Grading Guide MKT/571 Version 10 Individual Assignment: Understanding Target Markets Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. Grading Guide Content Met Partially Met Not Met Total Available Total Earned 3.5 #/3.5 Student creates the research section of his/her marketing plan and includes at least 3 elements of the research list of topics provided here: • Research List of Topics o Primary Research o Secondary Research o Consumer Analysis o Customer Profile o Continuous Consumer Monitoring & Research o Environmental Scanning o Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces o Current Opportunities o Potential Future Opportunities o Current Threats o Potential Future Threat Any diagram(s) provided (not required) are in APA format and includes discussion providing insight and clarity. Student develops the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members) and psychographics (activities, interests, and opinions) analysis if B2C or similar organizational characteristics if B2B. Student explains the insights he/she has gained from his/her inspection and analysis of the demographic and psychographic information he/she has found. The Research section is a minimum of 700 words in length. Cited a minimum of three peer-reviewed references. Comments: 3 Understanding Target Markets Grading Guide MKT/571 Version 10 Writing Guidelines Met Partially Met Not Met Total Available Total Earned 1.5 #/1.5 5 #/5 The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 4
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Running head: MARKETING RESEARCH

1

Marketing Research
Student
Institution
Date

MARKETING RESEARCH

2
Overview and Introduction

Bite Donut is a medium-sized company that is owned by a family, and it is a new
company that was registered and incorporated in 2017. The company sells Donuts and pastries
all over the country. The headquarters and the main branch are located in Bronx New York. It
has three different stores within the Bronx and has a total number of 30 employees working in all
the branches. The company’s objectives include penetrating new areas, increasing sales and
giving back to the community (Sekaran & Bougie, 2016). It has been making progress in the
three branches through building customer relationships and providing excellent service.
Environmental Scanning
Many factors in the region will affect the business and its goals. The factors include
competitive, economic, political, legal and regulatory, technological and sociocultural forces.
C...


Anonymous
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