Think Different Exercise

Aug 29th, 2015
RockCafe
Category:
Business & Finance
Price: $20 USD

Question description

Answer each question dosnt have to be longer then 350 words total 

in 1997, Apple, Inc. supported its "Think Different" marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.

Identify the 17 individuals shown in the background and, as a team, discuss the following questions:

  • What did each of the individuals contribute to the world?
  • How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
  • Are there defining characteristics shared among all or most of the individuals?
  • What is the value of imagination and thinking outside the box with regard to their contributions?

Tutor Answer

(Top Tutor) Daniel C.
(997)
School: Purdue University
PREMIUM TUTOR

Studypool has helped 1,244,100 students

3 Reviews


Summary
Quality
Communication
On Time
Value
BlueOcean
Nov 18th, 2016
" Awesome! Exactly what I wanted. "
ashleyisgod
Oct 27th, 2016
" Top quality work from this guy! I'll be back! "
Molly_Moon
Oct 4th, 2016
" AMAZING as always! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1819 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors