AMAN 406 JCA Using Survey Monkey as a Marketing Research Tool Essay

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Question Description

Individually you are required to write an essay about macro analysis for a communication audit using at least one of tool that can be applied for a marketing research including marketing plan and marketing consultation such as PESTL analysis.The communication audit must be for a company NOT operating in Saudi Arabia.You are required to define the chosen tool and its elements as well as briefly describe it.It is recommended that you follow a theme for your essay.A theme can be about macro analysis applied in a specific industry/organization.The word limits for this essay is 750. 10% plus/minus is allowed.


For this essay there is an alternative option.This option requires you to submit an article about personal reflection of macro analysis in regards to modern communication in Saudi Arabia.As you are academic person, your personal reflection should come from academic sources as well as personal observation.Also, you must aim to share the article with news agent in Saudi Arabia.

Tasks to be Covered:

Title:

  • A title that captures the contents of the essay

Introduction:

  • Include a highlight of its importance (a hook)
  • Introduce the essay with brief information
  • The aim of the essay
  • Set up for coming sections

Main body

· Present the chosen tools

· Justify the choices

· Show arguments from the literature

· Reflection on your knowledge

Conclusion

· Recall the research aim

· Explain how it achieved

  • Summarise the main key points from the main body
  • Additional Requirements: · Cover page, · Reference list and in-text citation (Harvard style) · Times New Roman font, size 12, 1.5 spacing
    Referencing your work:
    Harvard referencing is required when using any book, article, journal or online references in the assignment

Assignment 1 Brief Module code and title AMAN 406 – Modern Marketing Communication Assignment title/No. Assignment 1 Grading percentage 12.5% Deadline/ Hand-in 26 February at noon. Assignment Description: Individually you are required to write an essay about macro analysis for a communication audit using at least one of tool that can be applied for a marketing research including marketing plan and marketing consultation such as PESTL analysis. The communication audit must be for a company NOT operating in Saudi Arabia. You are required to define the chosen tool and its elements as well as briefly describe it. It is recommended that you follow a theme for your essay. A theme can be about macro analysis applied in a specific industry/organization. The word limits for this essay is 750. 10% plus/minus is allowed. For this essay there is an alternative option. This option requires you to submit an article about personal reflection of macro analysis in regards to modern communication in Saudi Arabia. As you are academic person, your personal reflection should come from academic sources as well as personal observation. Also, you must aim to share the article with news agent in Saudi Arabia. Project Learning Outcomes: • • • • Understand how to conduct an academic essay Practice how to perform a literature review in academic research Understand different tools that can be applied for macro analysis Understand how external factors can affect an organisation. Tasks to be Covered: Title: • A title that captures the contents of the essay Introduction: • • • • Include a highlight of its importance (a hook) Introduce the essay with brief information The aim of the essay Set up for coming sections Main body • • • • Present the chosen tools Justify the choices Show arguments from the literature Reflection on your knowledge Conclusion • • • Recall the research aim Explain how it achieved Summarise the main key points from the main body Additional Requirements: • • • • Cover page, Reference list and in-text citation (Harvard style) Times New Roman font, size 12, 1.5 spacing To be submitted via Moodle Dropbox Referencing your work: Harvard referencing is required when using any book, article, journal or online references in the assignment Plagiarism and cheating: Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS THAT IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a list of references and bibliography must be submitted). Please note that this is intended to be an individual piece of work. Ensure that you read through your work prior to submission. For some assignments, you may be asked to use the University Plagiarism detection service ‘Turnitin’. Action will be taken where a student is suspected of having cheated or engaged in any dishonest practice. Students are referred to the University regulations on plagiarism and other forms of academic irregularity. Students must not copy or collude with one another or present any information that they themselves have not generated. Note: Late submission by one minute will be considered a one-day late submission, which will cause a loss of 10% for each day.

Tutor Answer

Doctor_Ralph
School: Purdue University

Attached.

Running Head: USING SURVEY MONKEY AS A MARKETING RESEARCH TOOL

Using Survey Monkey as a Marketing Research Tool
Name
Institution
Course
Date

1

USING SURVEY MONKEY AS A MARKETING RESEARCH TOOL

2

Introduction:
Survey monkey is a marketing research tool available through online subscription. It is
offered as a cloud service which comes in the form of software as a service. The significance of
survey monkey is that it provides fast market research online, are affordable, reliable, and easy to
use. It also provides inaccurate data and information about the target market, marking it a
convenient tool for understanding the target population. Survey monkey is a market research tool
that is used in a situation where there is a need to gather crucial demographic data of the
population under study. It also provides accurate information on the perception of the customers
on the brand, reviews, and complaints about the brand so that necessary corrections can be made
to achieve customer satisfaction.
This essay is divided into two main sections the main body section discuss the major
attributes of the survey monkey market research tool and justifies why it was selected. The
secon...

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Anonymous
awesome work thanks

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