Description
Module 3 - Case
Product Innovation
Assignment Overview
In the case for this module, you will be investigating the development, marketing, and use of the iPhone as an example of product innovation. In the readings, you will find several descriptions of the overall product innovation process, as well as some of the history of the iPhone. You are encouraged to seek out other sources of information on this topic as well.
Case Assignment
Prepare a 5- to 7-page paper in accordance with the following Assignment Expectations on the topic:
“What we can and can’t learn about product innovation from the experience of the iPhone”
In this paper, you should use the experiences of the iPhone as illustrations of your general points, but your focus should be on product innovation in general rather than on the iPhone alone. What about the iPhone experience has been typical of major new product innovations? What about this experience has been different from what might’ve been expected? What lessons can other product innovators learn by examining the iPhone experience? Are there any lessons that they might be tempted to learn from the iPhone that would be false and/or misleading? Please conclude with a couple of paragraphs summarizing the current general state of understanding of the product innovation process and how it can be potentially improved.
Assignment Expectations
Length: The written component of this assignment should be 5-7 pages long (double-spaced) without counting the cover page and reference page.
Organization: Subheadings should be used to organize your paper according to the questions.
Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.
As you complete your assignment, make sure you do the following:
- Answer the assignment questions directly.
- Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
- Use evidence from your readings to justify your conclusions.
- Cite at least five credible resources.
- Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.
Your assignment will be graded using the following criteria:
- Assignment-driven Criteria: Student demonstrates mastery covering all key elements of the assignment.
- Critical Thinking/Application to Professional Practice: Student demonstrates mastery conceptualizing the problem, and analyzing information. Conclusions are logically presented and applied to professional practice in an exceptional manner.
- Business Writing and Quality of References: Student demonstrates mastery and proficiency in written communication and use of appropriate and relevant literature at the doctoral level.
- Citing Sources: Student demonstrates mastery applying APA formatting standards to both in text citations and the reference list.
- Professionalism and Timeliness: Assignments are submitted on time.
Module 3 - Background
Product Innovation
Video material
Purpose Driven Innovation: The Product Innovation Lifecycle Solution.
Steve Jobs announcing the first iPhone in 2007.
Required Reading
Im, S., Montoya, M., &Workman, J. (2012) Antecedents and Consequences of Creativity in Product Innovation Teams. Journal of Product Innovation and Management. 30(1) 170-185. Retrieved October 21, 2017, from https://pdfs.semanticscholar.org/bc15/2ff392741f46...
Dohrmehl, L. (2017) Relive 10 years of amazing iPhone innovation. CultOfMac. Retrieved October 21, 2017, from https://www.cultofmac.com/461109/today-in-apple-hi...
Neilson, J. (2014) 10 Innovation Lessons From Steve Jobs And Apple: Story of the iPhone [And The Theory of Integrative Innovation]. The Innovative Manager. May 21. Retrieved October 21, 2017, from https://www.theinnovativemanager.com/innovation-le...
Optional Reading
Sarwar, M. and Soomro, T. (2013) Impact of smartphones on society. European Journal of Scientific Research. 98(2):216-226. Retrieved November 15, 2017, from
https://pdfs.semanticscholar.org/2c28/0b6a690442a9...
Verstraete, G. (2015) Mapping the rise of the iPhone: Between phones and mobile media. NECSUS. European Journal of Media Studies. 3(1):21-41. Retrieved November 15, 2017, from http://www.ingentaconnect.com/contentone/aup/necsu...
Lee, E. and Yazdanifard, R. (2015) How the adaptation of evolving technology can cope with the ever changing demand of consumers? Journal of Research in Marketing. 4(2). Retrieved November 15, 2017, from http://jormonline.com/index.php/jorm/article/viewF...
Explanation & Answer
check this
Running head: PRODUCT INNOVATION SLP
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Product Innovation SLP
Instructor name
Student name
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PRODUCT INNOVATION SLP
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Introduction
Apple is an American based multinational technology company having headquarters in
Cupertino, California. The organization designs and sells consumer electronics, software and
online services. It is one of the big Tech Giants after Amazon, Google, and Facebook. Apple
has been involved in top quality hardware and software systems which includes iPhone, iPad,
Apple watch, MacBook, iTunes App, Store, etc. The latest series of iPhone launched was the
iPhone XR. In this assignment, we will discuss the product innovation in general for the
iPhone.
Product innovation
Product innovation, in general, means bringing change in the existing product by adding
new features into it. Product innovation is done plane almost all the products available for
consumption either directly or indirectly. No business can survive without making an
innovation to their product. One major factor resulting in the innovation is the strong market
competition. The competitors try to enhance the quality of the product by providing more
features to their product as compared to the competitor's product. Let us consider an example of
a computer, the first Computer launched was equivalent to the size of a room. With the passage
of time and innovation in technology reduce the size of the computer and increased
performance. Nowadays high-quality laptops are available which are easy to handle. Just
recently, the foldable technology has also launched which allows the user to use the
smartphone in the form of tablets on laptops.
New product innovation of iPhone
Apple is considered as the number one innovative technology company worldwide. The
innovative strategy comprises the innovative business models as well as terrific new products.
The consumers are not only the latest hardware but the combination of hardware and software
PRODUCT INNOVATION SLP
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that makes it a complete package worth for the consumers of almost all age categories. The
innovation has already been created in iPod, iPhone, iPad, iTunes, etc. The focus is simply not
only on the innovative and beautiful product but also on the innovative business model. The
commitment to innovation is cultural not process driven.
The recent launch of the iPhone was loaded with so ma...