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Quantitative research is relatively accurate and concise, in which results can be replicated, and there is ease to establish causation. Quantitative research is more generalized and greater power of prediction in that aspect of generalization.
Qualitative research is more oriented towards individual subjective experience. It enable to understand unique ideas and concepts. It allows to easily understand and interpret quality of phenomenon.
Please let me know if you need any clarification. I'm always happy to answer your questions.
Aug 29th, 2015
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