MKT 11 Positioning Statement and Motto Assignment

timer Asked: Feb 25th, 2019
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Question Description

In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Hewlett Packard, Subway, or Sony.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand).



Subway's 2013 Mission Statement
"To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Fast Food industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it."

Subway's Vision
Our vision is to make our restaurants and operations as environmentally and socially responsible as possible.

Tutor Answer

School: University of Virginia


Name 1
Course Title:
The Insider
More often than not, those in the mainstream media face a series of challenges in their
attempt to tell the truth to their audiences and as they try to give a true representation of exactly
how things in the world are. Most of them face pressures and end up giving up. They have a
responsibility to tell the truth but at the same time the pressures become too much. Sometimes
we ask ourselves what such people are willing to give up and ensure that they present the truth.
One character from the movie “Insider” who goes by the name Jeffrey Wigand is a one whom
we can reckon with when it comes to this issue. He can be considered as an insider who at one
point became an outsider.
He had the desire to fully expose the effects that nicotine has and how many companies that
were involved in the manufacture of cigarettes would use the product in excess. The only
intention was to ensure that tobacco became more addictive. He decided to expose this after
seeing and witnessing the facts from a tobacco manufacturing company. This is the point when
he made the decision to do what he felt and believed was right. He decided to inform the world
of what he had found out (Patterson and Chad 290). He did this with the help of a journalist by
the name Lowell Bergman. It was not an easy decision since it was bound to cause so much
trauma in the company.

Name 2
Despite his decision to do what he considered as honorable, he faced Jeffery faced
consequences that were not very easy to bear. Sulter from “Fast Company” tells us of how
Jeffery was fired from his job and his wife left him and took their children with her. This shows
the cost of telling the truth. Jeffery decided to go ahead even with the full information that there
would be consequences and that there were things that he had to give up. From Jeffery’s case, it
is evident...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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