Thank you for the opportunity to help you with your question!
Franchising is a business strategy that a company may use in capturing market share.
it is a business strategy for acquiring and maintaining customers. It is a marketing strategy that creates a mental image of customers about how the company's products
and services can help them. It is a method for distributing products and
services that satisfy customer needs.
Firms that uses franchising are the ones that deal with licensing. importing and exporting goods and services.
Please let me know if you need any clarification. I'm always happy to answer your questions.