What is franchising? What type of firm uses franchising as a means of expanding

Management
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What is franchising? What type of firm uses franchising as a means of expanding into foreign markets?

Aug 30th, 2015

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Franchising is a business strategy that a company may use in capturing market share.

it is a business strategy for acquiring and maintaining customers. It is a marketing strategy that creates a mental image of customers about how the company's products and services can help them. It is a method for distributing products and services that satisfy customer needs.

Firms that uses franchising are the ones that deal with licensing. importing and exporting goods and services.

Please let me know if you need any clarification. I'm always happy to answer your questions.
Aug 30th, 2015

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Aug 30th, 2015
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