MGT 498 UOPX Environmental scanning on coca cola discussion

timer Asked: Feb 25th, 2019
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Question Description

Purpose of Assignment

A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation and control. Weeks 3, 4 and 5 individual assignments (Part 1, Part 2 and Part 3) are integrated to generate a strategic management plan. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of a company selected by the student, to analyze the competitive advantage of the selected company, to evaluate a set of suitable strategies, and to examine appropriate metrics.

This assignment provides students an opportunity to research a selected company as if they were involved in a company's actual strategic management planning process. It allows students to see which management planning process and management plan the selected company is currently using, allowing them to measure the effectiveness of current strategies.

A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control.

The Week 3, 4, and 5 Individual Assignments (Part 1, Part 2, and Part 3) are integrated to generate a Strategic Management Plan. This is Part 1 of the three part Strategic Management Plan.

Assignment Steps

Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:

  • Evaluate the internal and external environments of your selected company using an environmental scan.
  • Analyze the competitive advantage of your selected company.
  • Evaluate the strategies your selected company uses to create value and gain competitive advantage.
  • Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
  • Evaluate the effectiveness of the measurement guidelines your selected company uses.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Tutor Answer

School: UT Austin


Environmental Scanning: Coca-Cola-Outline

The internal and external environments
Competitive advantage




Guidelines for strategic effectiveness


Evaluation of the effectiveness of the measurement guidelines





The Internal and External Environments
The Internal Analysis
The company has technology that helps it be competitive in the market full of
competitors. Thanks to the machinery it has; it can be able to produce products cheaply.
Therefore, it can help its value chain stakeholders to communicate with each other effectively
(Nwakoby, Ezejiofor & Ajike, 2017). They have a secure communication channel that helps
the people to deliver a lot of information on time, to enable the company to operate. It also
has suppliers who are knowledgeable; hence they can deliver goods into the company. That
allows it to produce quality products; thus, they have been in the market for a longer period.
The top leaders inherit the positions as this is a family business. They can run the company as
they get training on how to operate the firm from when they were young; hence they
understand the market as well as the company operations better. The practice has enabled
them to keep trade secrets that make the company be in the market until today. One cannot
tell the secret formulae of the content of Coca-Cola; therefore, they have advantages when
they enter the market. They have for a long time enjoyed a significant ...

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