Unit V Case Study PICR

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Unit V Case Study

Read the following scenario and complete the following assignment:

As the public information officer for the county police department, you are called to the chief’s office to discuss an

issue:

A police officer was detained yesterday following a crash with a school bus due to suspicion of driving under the

influence. Reports are citing quoting sources that say that this officer has been pulled over three times before for

driving under the influence, but nothing had been done because his “buddies” helped cover the incidents up.

The chief has asked that you prepare a statement for the news conference that will be held at 1:00.

Assignment: Choose a theory of crisis mediation discussed in this chapter and explain why you think it is appropriate for

handling this organizational crisis. Based on the theory that you have chosen, develop a statement that can be used by

the police chief to provide information to the public. Your completed document should be two to three pages.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

2. Please ensure the following textbook is used in answering the question: Sellnow, T. L., & Seeger, M. W. (2013). Theorizing crisis communication. London, England: Wiley-Blackwell.

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Explanation & Answer

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Running head: UNIT V CASE STUDY (PICR)

Unit V Case Study (PICR)
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Institution

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UNIT V CASE STUDY (PICR)

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Unit V Case Study (PICR)
The theory that best fit this scenario is the theory of focusing event. This theory fits the
scenario because the dramatic event of a police car crashing on a school bus is likely to attract
the attention of the public. This event is focal because it motivates various interest groups and
policy makers to take action against the police officer responsible for the accident. In addition,
we apply the theory because the event was sudden, relatively rare among the police force,
reasonably definable as harmful to the student and is of public interest. Since the issue come to
mass interes...


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