Business 6600 Essay question

timer Asked: Aug 31st, 2015
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Question description

View the TED talk at the link provided below.  In it, an MIT grad student, Pranav Mistry, demos a wearable device that enables a new, paradigm-shifting paper "laptop."

Come up with an idea for a new product based on the SixthSense technology that could be marketed to a specific group of consumers (i.e., not businesses).  Clearly explain the benefit your product would provide this group of consumers and how it would be better than what they currently use/do.  Discuss your thoughts regarding the other three parts of the marketing mix for your new consumer product (i.e., where you would sell it, how you would price it, and how you would promote it).

This needs to be a minimum of 700 words, with 3 references in APA format. 

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Purdue University

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