Corporate executives usually have little time to read information and
as a result need direction where to focus their attention in order to
optimize their time. That is why executive summaries are so important.
The executive can then go to the relevant section of the report for more
The reader of the summary is usually not interested in
the technical details of a project, but is instead interested in costs,
marketing, productivity, or efficiency. When preparing the summary,
remember that summaries are written literally for executives who most
likely do not have the time to read the original document. It is
therefore important that the executive summary:
- Covers the main points in the report
- Provides a conclusion and/or makes a recommendation
It is essential that the executive summary be accurate, because
decisions could be made based on the summary by people who have not read
the original document.
One method of providing the executive
summary is by presenting an overview of a report. No matter how
extensive the research or accurate the conclusions, a weak presentation
can undermine an argument. A presentation is a tool to assist in making
an argument. When creating presentations, students develop skills in
researching an issue, synthesizing the information, organizing data
logically, and presenting findings in an effective manner.
an executive summary presentation of your report. Your executive
summary should summarize the final project so it could be presented to
the board of your selected company (Starbucks, Inc). Use this Guide to Writing an Effective Executive Summary as a resource to prepare your content and message for your presentation.
the purposes of this assignment, the presentation should contain at
least 10 slides, including references. Consider and apply the following
principles of an effective presentation:
- You may utilize a product such as Microsoft’s PowerPoint, Adobe Captivate, Prezi, or Google Presentation to create your presentations.
- There are various template designs that you can find on the internet
for your presentation. However, first consider your presentation from
the perspective of your audience prior to selecting a specific style.
Distracting backgrounds, large blocks of text, all uppercase fonts,
elaborate font styles, grammatical errors, and misspellings are
distracting. Be consistent with the style of text, bullets, and
sub-points in order to support a powerful presentation that allows your
content to be the focus.
- Each slide should include your key point(s). Do not place large
blocks of text on the visual. Your presentation is not a means of
presenting a short paper. In an actual presentation, you would not read
from your slides but rather use them as prompts.
- Any notes or narration you would use in delivering this presentation
to a group should be listed in the notes section of the slide.
- References should be listed at the bottom of the slide in slightly smaller text.
- Use clip art, AutoShapes, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.
- Be mindful of the intended audience and seek to assess the
presentation’s effectiveness by gauging audience comprehension (when
Below are some links that offer helpful tips and examples for developing your presentations:
Post a link to your presentation and then post a review of at least one other classmate’s presentation and assess his or her examples and argue or defend his or her explanation. This is a peer review, similar to what you have done throughout this course. Please review the Peer Review Guidelines and Rubric for this assignment before beginning your review.
Selected Company: Starbucks, Inc. https://www.starbucks.com/about-us
I am attaching the Final project that was submitted.