For your Module 3 SLP assignment, continue to do research on the company that you wrote about for Modules 1 and 2. For this assignment, you will be estimating the weighted average cost of capital (WACC) for your chosen company. The final calculation will be fairly straightforward, as it involves just plugging in some numbers into an equation. However, the more challenging task will be finding the necessary numbers to plug into the formulas. You will need information such as the beta for your company, the bond-rating, and various information from its balance sheet. Links to some suggested Web pages for finding this kind of information is included in the instructions, but you might be able to find other sources of information. Go step by step and present your information for Steps 1-4 below in a Word document. Make sure to show all of your steps one by one and include the sources of your information:1.Find out your chosen company's credit rating. Rating agencies such as Moody’s and Standard and Poor’s assign ratings to companies. AAA is high, AA is lower, BBB is even lower, etc. The higher the rating, the lower the cost of debt capital. Explain what your company’s credit rating is and the reasons for the high or low rating based on your research. Also, use the Fidelity Fixed Income Web page to find out what the current return is for a 30-year bond for a corporation with the rating that your company has. This yield will be the approximate cost of debt capital for your company. We will call the cost of debt RD.2.Now estimate the cost of equity for your company. First you will need the beta; you already found this for your Module 1 SLP. You will also need the three-month treasury bill yield, which we will use as our measure of the risk-free rate. This rate should be listed on the Fidelity Fixed Income Web page linked above. Finally, you will need the equity risk premium. You can find estimates of this on many Web pages including Fidelity Fixed Income or Gutenberg Research. It is usually around 5%. Once you have this information, you can estimate the cost of equity as the 30-year treasury bill yield rate plus beta multiplied by the equity premium: Cost of Equity = risk-free rate + Beta * (Equity Premium). Show your calculations. We will call the cost of equity RE.3.Now find out how much of the firm's capital is equity and how much is debt. For the total value, look at the balance sheet for your company as found on Google Finance or a similar Web page. The total value of your company will be “total liabilities and shareholder’s equity.” The proportion of debt will be total liabilities divided by total value, which we will call D/V. The proportion of equity will be shareholder’s equity divided by total value, or E/V. If you calculate them correctly, the proportions will add up to one.4.Now we have all the information we need to get at least a rough ballpark estimate of WACC. Let’s assume a corporate tax rate of 35%. So the formula we will use is WACC = (E/V)* RE +(D/V)* RD *(1-.35) Calculate WACC and show your computations. As a “reality check” on your calculations, the WACC should likely be in the single digits and positive. Compare what you found to the average WACC in your company’s industry, which should be available on Web pages such as Cost of Capital by Sector (US). Note that 35% is the official corporate tax rate, but many corporations find tax breaks. If your WACC is too low, try computing it with a lower tax rate such as 25% or 10%. SLP Assignment Expectations·Answer the assignment questions directly.·Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.·For computational problems, make sure to show your work and explain your steps.·For short answer/short essay questions, make sure to reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

Topic 1 How has customer relationship management (CRM) evolved or changed with the rise in the popularity of social media? Explain.   For an online merchandise store like CompanyOne, what are some of the  common social CRM tools? Analytical CRM tools? Recommend one  commercially available social CRM tool and one commercially available  analytical CRM tool to CompanyOne, discuss the pros and cons of each  tool, and explain the reasons for your selections. Topic 2 How would you incorporate social media into CompanyOne’s SEO  strategy? Social media optimization (SMO) has the same goals for  CompanyOne as SEO, (i.e., to increase traffic to CompanyOne’s website).  Should CompanyOne invest more in SMO relative to SEO? Why or why not? Topic 3 There are three key elements to be considered in any web analytics  study like the kind MCS is doing for CompanyOne. These elements are (1)  behavior, (2) outcomes, and (3) user experience. A powerful technique to  gauge user behavior is segmentation. Explain the concept of  segmentation in relation to web analytics. Some common ways of  segmenting your site visitors are by new users, returning users, paid  search traffic, nonpaid search traffic, direct traffic, referral source,  landing page, browser, and mobile traffic, among hundreds of possible  options. Recommend any five ways of segmentation to CompanyOne,  including some that are not listed here, and discuss the relative merits  of each. Topic 4 In Google Analytics (GA), a funnel is a navigation path (series of  web pages) that you expect CompanyOne’s online customers to follow in  order to achieve the business’s goals for their website. A funnel is  made up of a goal page (or pages) and one or more funnel pages (also  known as the funnel steps). CompanyOne needs to choose either the Goal  Flow Report or the Funnel Visualization Report in Google Analytics. They  come to you for advice. What questions will you ask in order to arrive  at your recommendation for CompanyOne? Explain your reasoning.