HBMSU Innovation Strategies: The expanding door that fights parcel thieves

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Please see the attached document and watch the mentioned video to answer the following questions:

1- What type(s) of Innovation as per Doblin’s framework are present in the expanding door innovation.

2- How may an Innovator create and capture value from such an Innovation? Discuss who could be he potential customers for the innovation?

3- What different types of IPR should the Innovator protect?

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2. Use your own words for answering the questions. Marks will be awarded for critical thinking and originality of thoughts linking theoretical concepts you learnt in the course to the actual context of the case, and for adequately justifying your arguments and recommendations. 3. Reference ALL your sources using Harvard system of Referencing . Do NOT copy and paste from other sources, it will not earn you any credits. 4. You are required to use primarily materials provided in the case for your analysis, which you may supplement with some secondary research about the related market in UAE. 5. Maximum word length including cover page, references, annexes and other information is 700 words. There will be a penalty of 1 mark for every 50 words above the word limit. Please do not email me to ask for exception, as the same rule should apply to all for fairness. Instead, learn to write concisely to convey your ideas and arguments. 7. You may raise any queries on the case study during our Virtual classes. CES 2019: The expanding door that fights parcel thieves CES is the world's gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years -the global stage where next-generation innovations are introduced to the marketplace. Owned and produced by the Consumer Technology Association (CTA), it attracts the world's business leaders and pioneering thinkers. An innovation showcased at CES 2019 was a solution to parcel theft. In some countries, courier companies often deliver parcels at the doorsteps of people as the latter are at work and nobody is at home. Unfortunately, some thieves take advantage of the situation to steal these parcels. The innovation described here was displayed in January at the CES tech expo in Las Vegas, and it represents a solution to this theft problem. The Innovation consists of an expanding door that locks away small parcels and calls the police if larger ones are stolen. Its developers suggest the innovation is more secure than Amazon's own solution to the problem of parcel thieves. It looks a bit clunky and requires a fairly large hallway, but Chris Fox tried out the invention to see if it worked in practice. Watch a demonstration at: https://www.bbc.com/news/av/technology-46807384/ces-2019-the-expanding-door-that-fights-parcel-thieves Source: BBC News, 09 January 2019. QUESTIONS [20 Marks] Despite her young age, your cousin Maysoon is an Innovation enthusiast. As you reach home from work on a Monday afternoon, she is having coffee and cake with your sister and she gets up to greet you warmly. She shows you the above article on her latest smartphone model. Recognizing, your expertise in Innovation she wants you to explain a few concepts to her: 1 What type(s) of Innovation as per Doblin’s framework are present in the expanding door innovation. (7 marks) 2 How may an Innovator create and capture value from such an Innovation? Discuss who could be he potential customers for the innovation? (7 marks) 3 What different types of IPR should the Innovator protect? (6 marks) © Dr Sanjai K Parahoo, HBMSU, Jan 2019.
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Explanation & Answer

Attached.

Innovation Strategies 1

INNOVATION STRATEGIES: THE EXPANDING DOOR THAT FIGHTS PARCEL
THIEVES

Course
Professor’s Name
Institution
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Date

Innovation Strategies 2

Innovation Strategies: The Expanding Door That Fights Parcel Thieves
The expanding door technology aims to lock away small parcels bought online from
thieves as well as call the police if the larger ones are stolen. The innovation uses a wireless
technology that generates an e-key for the delivery driver, the e-key will then be recognized by
the E-boxes and they will open for delivery of parcels (bbc 2019). After the delivery, the E-boxes
close and the e-key is destroyed and nobody will be able to open them again from the outside. In
the case of large parcels, the delivery driver uses a tethering device that is attached to the door,
which calls the police if the parcel is stolen.
The expanding door innovation falls under experience framework of inno...


Anonymous
Excellent resource! Really helped me get the gist of things.

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