Description
Please see the attached document and watch the mentioned video to answer the following questions:
1- What type(s) of Innovation as per Doblin’s framework are present in the expanding door innovation.
2- How may an Innovator create and capture value from such an Innovation? Discuss who could be he potential customers for the innovation?
3- What different types of IPR should the Innovator protect?
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Explanation & Answer
Attached.
Innovation Strategies 1
INNOVATION STRATEGIES: THE EXPANDING DOOR THAT FIGHTS PARCEL
THIEVES
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Innovation Strategies 2
Innovation Strategies: The Expanding Door That Fights Parcel Thieves
The expanding door technology aims to lock away small parcels bought online from
thieves as well as call the police if the larger ones are stolen. The innovation uses a wireless
technology that generates an e-key for the delivery driver, the e-key will then be recognized by
the E-boxes and they will open for delivery of parcels (bbc 2019). After the delivery, the E-boxes
close and the e-key is destroyed and nobody will be able to open them again from the outside. In
the case of large parcels, the delivery driver uses a tethering device that is attached to the door,
which calls the police if the parcel is stolen.
The expanding door innovation falls under experience framework of inno...