Write-up assignment

User Generated

oruhzoyr123

Business Finance

mgt324

Description

Review the concept of “Servicescapes” (pg. 375) from your textbook and respond to the questions below.

  1. Provide an example of a service facility that has done a GOOD job in terms of servicescape and briefly explain why.
  2. Provide an example of a service facility that has done a BAD job in terms of servicescape and briefly explain why.

A service facility can be a retail store, restaurant, hospital, bank or any other service business. Identify the business or facility by name. Do not use the same examples used in the textbook.

Make sure you address the three elements of a good service layout when you explain. Refer to the textbook (pg. 375).

Max. 1 page - single spaced.

Provide your response in a Word document and upload it on Canvas. Include your name in the document and in the file name.

Unformatted Attachment Preview

-1號 not demand slotting fees, removing a barrier to entry. (See the Ethical Dilemma at the end of this chapter.) CHAPTER 9 LAYOUT STRATEGIES 375 Servicescapes Although a major goal of retail layout is to maximize profit through product exposure, there are other aspects of the service that managers consider. The term servicescape describes the physical surroundings in which the service is delivered and how the surroundings have a humanistic effect on customers and employees. To provide a good service layout, a firm con- siders three elements: Servicescape The physical surroundings in which a service takes place, and how they affect customers and employees 1. Ambient conditions, which are background characteristics such as lighting, sound, smell, and temperature. All these affect workers and customers and can affect how much is spent and how long a person stays in the building. 2. Spatial layout and functionality, which involve customer circulation path planning, aisle characteristics (such as width, direction, angle, and shell spacing), and product grouping. 3. Signs, symbols, and artifacts, which are characteristics of building design that carry social significance (such as carpeted areas of a department store that encourage shoppers to slow down and browse). Examples of each of these three elements of servicescape are: Ambient conditions: Fine-dining restaurants with linen tablecloths and candlelit atmo- sphere; Mrs. Field's Cookie bakery smells permeating the shopping mall; leather chairs at Starbucks. • Layout/functionality: Kroger's long aisles and high shelves; Best Buy's wide center aisle. • Signs, symbols, and artifacts: Walmart's greeter at the door; Hard Rock Cafe's wall of guitars, Disneyland's entrance looking like hometown heaven. Warehouse and Storage Layouts The objective of warehouse layout is to find the optimum trade-off ben een handling cost and costs associated with warehouse space. Consequently, management's task is to maximize the utiliza- tion of the total "cube of the warehouse that is, utilize its full volume while maintaining low Warehouse layout A design that attempts to minimize total cost by addressing trade-ofts between space and materia handine MacBook Air 름 ogs BBB FA F5 1510 S % A &
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Explanation & Answer

Attached.

Running Head: SERVICESCAPES

1

Servicescapes: The Acquerello and Bilbo Baggins restaurant
Student’s Name
Professor’s Name
Course Title
Date

SERVICESCAPES

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Servicescapes: The Acquerello and Bilbo Baggins restaurant
Servicescapes is defined as environments needed to deliver services and to enable
interaction between a firm and a customer. The elements of ‘servicescape’ include signs,
symbols, and artefacts, ambient c...


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