Description
Review the concept of “Servicescapes” (pg. 375) from your textbook and respond to the questions below.
- Provide an example of a service facility that has done a GOOD job in terms of servicescape and briefly explain why.
- Provide an example of a service facility that has done a BAD job in terms of servicescape and briefly explain why.
A service facility can be a retail store, restaurant, hospital, bank or any other service business. Identify the business or facility by name. Do not use the same examples used in the textbook.
Make sure you address the three elements of a good service layout when you explain. Refer to the textbook (pg. 375).
Max. 1 page - single spaced.
Explanation & Answer
Attached.
1
Running head: SERVICESCAPESS
Servicescapes
Name:
The institution of Affiliation:
SERVICESCAPESS
2
Emphasis has been created on the physical environment affects the services that
take place. A service facility is regarded as good if it follows and applies the three elements of
servicescapes. This paper is a comparison of the fast food restaurants Kentucky Fried Chicken
(KFC) in New York, and Mc Dee based in Nairobi City.
An analysis of KFC as an example of a service facility that has done a good job in this context
KFC is one of the best fast food chains around the world. Its various qualities
have earned it its reputation. The ambiance it produces sets a customer in the mood right from
the doorstep. Its location away from the hustle and bustle ...
Review
Review
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Similar Content
Related Tags
The Catcher in the Rye
by J. D. Salinger
Dracula
by Bram Stoker
2001 A Space Odyssey
by Arthur Clarke
Moby Dick
by Herman Melville
Extreme Ownership - How US Navy SEALs Lead and Win
by Jocko Willink and Leif Babin
Fear - Trump in the White House
by Bob Woodward
The Two Towers
by J. R. R. Tolkien
Beowulf
by Anonymous Anglo-Saxon poet
The Scarlet Letter
by Nathaniel Hawthorne