MGMT 324 The concept of Servicescapes

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zbhagnva

Business Finance

Description

Review the concept of “Servicescapes” (pg. 375) from your textbook and respond to the questions below.

  1. Provide an example of a service facility that has done a GOOD job in terms of servicescape and briefly explain why.
  2. Provide an example of a service facility that has done a BAD job in terms of servicescape and briefly explain why.

A service facility can be a retail store, restaurant, hospital, bank or any other service business. Identify the business or facility by name. Do not use the same examples used in the textbook.

Make sure you address the three elements of a good service layout when you explain. Refer to the textbook (pg. 375).

Max. 1 page - single spaced.

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Explanation & Answer

Attached.

1

Running head: SERVICESCAPESS

Servicescapes
Name:
The institution of Affiliation:

SERVICESCAPESS

2

Emphasis has been created on the physical environment affects the services that
take place. A service facility is regarded as good if it follows and applies the three elements of
servicescapes. This paper is a comparison of the fast food restaurants Kentucky Fried Chicken
(KFC) in New York, and Mc Dee based in Nairobi City.
An analysis of KFC as an example of a service facility that has done a good job in this context
KFC is one of the best fast food chains around the world. Its various qualities
have earned it its reputation. The ambiance it produces sets a customer in the mood right from
the doorstep. Its location away from the hustle and bustle ...


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