BUS 350 Ashford Impact of Consumer Behavior on Business Performance

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Question Description

Read the article assigned this week: How Consumer Behavior Influences an Organization (Links to an external site.)Links to an external site.. Then, locate two additional articles from the Ashford University Library. One article should be discussing the impact of consumer behavior on business in the United States, and one article should be discussing the impact of consumer behavior on global business. Provide a 250- to 300-word summary of each article, noting specifically what these articles indicate about the impact of consumer behavior on business performance.

Your initial post must be a minimum of 500 words and be supported by your textbook and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

textbook: Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved from https://content.ashford.edu

Tutor Answer

Kishnewt2017
School: UT Austin

Attached.

Running head: IMPACT OF CONSUMER BEHAVIOUR ON BUSINESS

Impact of Consumer Behaviour on Business
Student’s Name
Institutional Affiliation

1

IMPACT OF CONSUMER BEHAVIOUR ON BUSINESS

2

Impact of Consumer Behaviour on Business
Impact of consumer behavior on businesses in US
Kim, D., & Ammeter, A. P. (2018, January). Shifts in Online Consumer Behavior: A
Preliminary Investigation of the Net Generation. Journal of Theoretical and Applied
Electronic Commerce Research, 13 (1), 1-25. Retrieved from
https://scielo.conicyt.cl/pdf/jtaer/v13n1/0718-1876-jtaer-13-01-00102.pdf
The article is research on Net-generation online purchasing behavior to understand
their impact on online businesses and explain why online shopping is so popular in the
internet age. According to the Kim and Ammeter (2018), there has been a 214 percent
growth in e-commerce from the year 2006 to 2015 in the United States, an increase of 14.6%
or $341.7 billion between 2014 and 2015 and expectation for a hike to $548 billion in growth
by 2019. The paper asserts that positive perceptions of online buying among the pre-net and
net-generation...

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Anonymous
awesome work thanks

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