Wring analysis of Fenty Beauty

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Description

The overview of cosmetics which is Fenty Beautymall and writing SWOT analysis of this brand.

Like Fenty Beauty's target group, market segment, positioning and background.

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Explanation & Answer

Hello, I have just completed the assignment. Please find attached. It has been nice working with u.

Running head: AN ANALYSIS OF FENTY BEAUTY

An Analysis of Fenty Beauty
Institution Affiliation
Date

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AN ANALYSIS OF FENTY BEAUTY

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Introduction

Labouver (2017), found out that not so long ago since the debut of a new cosmetic line by
the famous pop singer Rihanna, Fenty Beauty, and it’s no doubt proving to be a game changer.
Fenty Beauty is already proving to be a strong change in the makeup tradition. Even though it
has barely passed its first financial quarter. The beauty and cosmetic line are having a large
effect on culture, beauty in particular even though it is still a struggle for dark skinned and
deeper-skin-toned ladies to find makeup that suit and complement their complexions. During the
launch party in Brooklyn this month, the founder of Fenty beauty who is the glamorous Rihanna,
told the congregation that she had gathered that she had tasked herself and another cosmetic as
well as beauty designer, Kendo brands to create one of the most inclusive makeup selection in
modern day society. This paper sets out to explore and explain the SWOT analysis of Fenty
Beauty, explaining its target group, position, market segment, background and as well as
defining and giving the reader an overview of what Fenty Beauty mall is in relation to cosmetics.
SWOT Analysis of the Fenty Beauty Brand
The Fenty Beauty brand by Rihanna has taken the cosmetic world by storm and with it
brought a set of positive and negative impacts. Each company faces its strengths, weaknesses,
opportunities as well as threats arising from other brands and competitors in the same market
niche. Fenty Beauty is no exception and be...


Anonymous
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