Building and Sustaining the Entrepreneurial - Branding Summary

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Please prepare a few thoughtful paragraphs (1 page, single-spaced) summarizing the reading. Particularly interested in what jumped out at you (insights, a-ha's or questions) and/or how you might use what you've learned.

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Building and Sustaining the Entrepreneurial
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buudy the task ia complete.However if you need me to reference the attachment too please send the name of the article. Thanks

Running head: BRANDING

Branding
Name
Course
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BRANDING

2

Branding
Many large and successful corporate firms usually start out as small entrepreneurial firms that
later on grow into large corporations that are well off in the market segment. The success and
growth of these firms can be clearly attributed to branding, and not just any type but successful
branding. Branding is, therefore, a major significant and critical backbone in the growth, survival
and endurance of a business in a complex and competitive market (Sehgal, 2013). As a good
entrepreneur, knowing the needs and w...


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