Business Finance
Compare and contrast the strategic management of Walmart and Nordstrom

Question Description

TitleStart DateDue DatePost DateGrades Available
CLA2 Turnitin - Part 1 25 Feb 2019 - 00:003 Mar 2019 - 23:593 Mar 2019 - 23:59100


Compare and contrast the strategic management of the following companies:

  • Walmart, the world's largest retailer who specializes in being the low-cost provider;
  • Nordstrom, the largest volume fashion retailer in the Western United States.

While there may be other factors, the most obvious and significant difference between these two retailers is their very different position on price and value. Some aspects of each company that you could consider in your analysis follow.

Mission Statements: Compare Walmart's and Nordstrom's mission statements. What do they say about the companies? How does the mission statement affect your impression/expectation of what the customer experience might be for each store? If you have ever shopped at either, did your experience match your expectation created by the mission statement? Why or why not? Refer to Chapter 2 of the course text for Walmart's mission statement; for Nordstrom, use the following:

NORDSTROM'S COMMITMENT

In store or online, wherever new opportunities arise, Nordstrom works relentlessly to give customers the most compelling shopping experience possible. The one constant? John W. Nordstrom's founding philosophy: offer the customer the best possible service, selection, quality and value.

Price Points & Positioning: How do the companies' selected price point affect the following:

Their image to their customer? To competitors?

Their relationship with their employees?

The customer experience for purchases? For questions? For problems?

Competitive Strategies: Which of the five generic competitive strategies do each use for their:

Overall brand?

For their retail stores?

For their online stores?

Why might they use a different strategy for their "bricks-and-mortar” versus their online stores?

How does each store respond to competitive threats?

Long-term Strategies for Growth and Sustainability: Where are the opportunities for growth for each store? Are these growth opportunities sustainable? What factors affect growth and sustainability for each store? Note growth can refer to sales/revenue, volume of sales, number of locations, market share, number of employees, etc.

Final Answer

Attached.

1
Running Head: COMPARE AND CONTRAST OF WALMART AND NORDSTROM

Compare and Contrast of Walmart and Nordstrom

Student’s name

Affiliation

COMPARE AND CONTRAST OF WALMART AND NORDSTROM
COMPARE AND CONTRAST THE STRATEGIC MANAGEMENT OF WALMART
AND NORDSTROM
Walmart store is one of the biggest retail shop companies in the United States based
multinational phase and one of the largest shop based on revenue and the total number of
employers. Walmart Company is one of the largest private engagers of the public and also
crowed as the most valuable companies in the global scope. Walmart Company was started by
the Walmart family and has been in their hands in terms of management since then (Carr &
Bateman, 2009). The company has over eleven thousand branches worldwide with over one
million in the United States and close to three million globally. Walmart usually deals in
different inventories such as furniture, movies and music, sporting goods, grocery, electronics,
jewelry, health, and pet. The company is receiving more competition from other companies like
Costco, Dollar Tree, and Dollar General.
Nordstrom, on the other hand, is a leading fashion retailer in the western part of the United
States. Nordstrom was established in the year 1901 by John W. Nordstrom and Carl F. The
company started as shoe retailer for some period before expanding customers’ base and
customers’ service to a full inventory in fashion retailing a started selling items such as clothing,
jewelry, clothing, accessories, handbags, and shoes. Nordstrom Company has over one ...

MorganBrady (3086)
New York University

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