Use model to identify the strategies to cater to Indian middle-class consumers

Sep 2nd, 2015
Price: $50 USD

Question description

The provided model: Figure 3-2 talks about serving middle-class consumers in emerging economies. 

The Wall Street Journal published an article titled "India embraces luxury as China turns cool" which can be accessed via you can't open the full article, here is the trick: copy the article title and paste it into the Google address bar and search, then click on the search result to access the Wall Street Journal.)

Task: The article discusses how luxury brands try to attract Indian wealthy households. Although middle-class consumers can not afford such luxurious items, their purchasing power is hard to ignore. 

What do you think Indian middle-class consumers are looking for? Provide a couple of examples. Use the model to identify the strategies to cater to Indian middle-class consumers.

figure 3-2.jpg 

Tutor Answer

(Top Tutor) Daniel C.
School: UC Berkeley

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Sep 2nd, 2015
"excellent work as always thanks for the help"
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