Thank you for the opportunity to help you with your question!
in my own opinion Thought Leadership marketing is the art of positioning your company as a
leader in its field through best-in-class content. By publishing
articles, videos, research, or any other form of original content
regularly, potential clients and members of your industry begin
associating your brand with insightful ideas and regarding it as
authoritative. When the time comes to hire a company, yours is at the
top of their minds
This art is cultivated by tapping into the talent, experience, and passion inside your business, or
from your community, to consistently answer the biggest questions on the
minds of your target audience, on a particular topic And as mentioned above, the business brand gains popularity causing potential clients to regard it as leader in the industry.
Please let me know if you need any clarification. I'm always happy to answer your questions.
Is Thought Leadership marketing always about 'answering questions on the minds of your target audience'? Is it possible that marketers answer questions that are not even on the minds of target audience?