edit and add one more paragrapha on visual analysis essay.

timer Asked: Feb 28th, 2019
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Question Description

I want you to add one more body paragraph that is 100 to 150 words. Also highlite or bold the paragraph you add. You reference should be only the video.

I will attach the essay and the Youtube video link for Extra gum is below


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Running head: VISUAL ANALYSIS 1 Visual Analysis Names: Institution: VISUAL ANALYSIS 2 Visual analysis The video to be analyzed in this assignment is an advert featuring Extra Gum. This advert features two young adults who share different moments together with Extra Gum as a key part of their love life (Extra Gum, 2015). The ad focuses on the life of two people from the time they first meet at high school, how they develop a romantic relationship that centers across sharing of an Extra Gum, and their work life. One of the key visual elements of the video is its purpose. Ideally, the video is meant to advertise Extra Gum, which is a key product of Wrigley Company. This can be identified in product placement. The product features in every scene throughout the advert. This product serves as the center of focus throughout the advert as it is portrayed as something that brings together the two young people and maintains their relationship. The company markets the product as one that has the potential to bring people together and enable them to overcome various forces such as arguments that threaten the survival of romantic relationships. It is thus portrayed as a necessity and a key element of human life. The second key element is the target audience. The central characters are two young lovers who fall in love after sharing Extra Gum and, through the bond that they establish, their romantic bond is able to survive to adulthood. The video targets high school students and young adults. All the people featured in the advert are of a young age. The premises at the beginning of the ad are labeled “High School” while young people can also be seen at a prom night. This is clear that the video has been developed for the purpose of targeting young people. A different key element in the video is the point of focus or the focal point. In an article by Dallas Learning Cloud (n.d), a video’s point of focus serves as the center of attention and reveals the meaning of the video to the viewer. In the selected video, the focal point is the young lovers. While the two individuals are featured in every scene of the video, the background and other people in the video are blurred. As a result, the video focuses on VISUAL ANALYSIS 3 these people and their love life and portrays the featured product as a unifying factor. When they meet at their first instance, the young lady hands the young man a gum, which serves as the beginning of their long love life. Another element of the video is the theme. This video conveys a theme of love and a sense of confidence. According to Dallas Learning Cloud (n.d), there is always more than meets the eye in a video. By combining both audio and visual elements, the video creates a theme of romance and confidence. Extra Gum appears to create confidence among the participants from the beginning to the end of the video. At the same time, this video is accompanied by a romantic song. With the two young people appearing to be madly in love with one another, it is clear that the video communicates the concept of love and links it to the product being advertised. What starts as a friendship that is created with a mere sharing of a gum flourishes into a romantic relationship and ends in a marriage proposal. Other visual elements include lighting and ambiance. According to Berger (n.d), ambiance and lighting are some of the extensively used elements in a video to convey the mood of the video and create meaning. Other than a scene where the two young lovers are filmed in the dark, all the other scenes are brightly lit. The background creates a positive mood that conveys the aspect of love. Youths form the primary characters of the ad. This group features throughout the ad and is shown as the primary target for the product. This is important as young adults form a significant portion of the global market of confectioneries like chewing gum. Lighting, music, and storyline are also extensively utilized as important visual elements. The ad’s storyline is guided by actions and a background music rather than dialogue. The music communicates the theme while the actions show the feeling that the product brings to the users and its use as well. Lighting and color transitions are used mainly to show the seasons and times of the day that the product can be used. For instance, dark sceneries show that the product can be VISUAL ANALYSIS consumed at night. Vivid lighting shows that the product can also be consumed during daytime and at different seasons of the year, including the winter period. In summary, the advert featured in this assignment advertises Extra Gum. The video utilizes various visual elements including lighting, ambiance, a point of focus, and selective background elements to convey the video’s theme, purpose, and target audience. This way, the creators of the video are able to market their product as a source of love, something that brings people together, and an important part of young people’s love life. 4 VISUAL ANALYSIS 5 References Dallas Learning Cloud (n.d). Visual Elements. DLC. Available from https://dlc.dcccd.edu/englishcomp1-10/visualelements?user=dcccd&passw=1dcccd234 Berger, A. (n.d). How to Analyze an Advertisement. Center for Media Literacy. Available from http://www.medialit.org/reading-room/how-analyze-advertisement Extra Gum (2015). Extra Gum: The Story of Sarah & Juan. Retrieved from https://www.youtube.com/watch?v=XLpDiIVX0Wo&feature=youtu.be ...
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