ENG101 The Whole Picture The Guardian's Advertisement Rhetorical Analysis

User Generated

Xrrrzzzbbb

Writing

Description

this assignment is you should do

in your rhetorical analysis proposal, I would like you to answer some of these questions in a minimum of 300 words: What advertisements are you thinking about, and why? *Please upload a copy of the ad and let me know if you are unsure about anything.* What stands out to you in that commercial? What kinds of questions are you planning on asking about that commercial? What might you argue? Are you anticipating any trouble spots with this project? What are you excited about with this project? Concerned about (i.e. filling four pages, etc.)?

For this project, you are required to analyze a print advertisement. It is important to note here that you MAY NOT USE A COMMERCIAL.


I will upload 3 files, you need to read them carefully to help you answer the assignment

Unformatted Attachment Preview

Lesson 4.1 Tuesday, February 26th, 2019 Goals 1. 2. 3. Warm up with a freewrite Review rhetorical elements Try an activity on your own (we will build on this in future lessons) Freewrite Think about/define ethos, pathos, and logos. How have these elements maybe played into our previous assignments? Past high school assignments? Why are these elements important in making an argument? What questions do you have about these elements? Have you heard these terms before? Rhetorical Elements Rhetoric is all around us. By definition, rhetoric is the “art of speaking or writing effectively.” A few principles guide rhetoric, and those are called the Modes of Persuasion or the rhetorical triangle. These three appeals are meant to persuade the reader to do something—vote, laugh, donate to charity, buy a specific pair of sneakers. The following Modes of Persuasion will be critical to our session:  Pathos: appeal to emotion o Say you’re watching a romantic comedy, and it’s right at the end when it seems like the couple has broken up for good, and the director really, really wants you to cry. Think about how they can do this: What does the sky look like? What’s the music sound like? How’s the weather? Typically, there will be a really sad song playing, and it’s probably raining. These are all ways to clue you, the “reader” of this movie, that it’s time for you to cry. You’re having an emotional reaction because of pathos. o Now, let’s apply this to a narrative. Maybe you’re writing a story where you score the gamewinning touchdown. How do you want your reader to feel? How will you make them feel that way?  Ethos: credibility of the author o In college, I majored in English & Creative Writing, but let’s say I’m going to write an instructional guide about how to conduct open heart surgery. Would you trust me as the expert on this topic? Given my background, probably not. (Let’s hope not, at least!) o How will you make yourself seem credible in your narrative? What story are you telling? Why is it important for your reader to trust what you’re saying?  Logos: appeal to logic o There’s something about logic—statistics, hard facts—that makes a message more persuasive. We’re more likely to believe the headline “Scientists Discover 98% Chance that Aliens Live on Mars” than “ALIENS ARE REAL!!!” Why? Because the first provides some semblance of proof. o Logos will be less useful in the narrative than our future projects, but it’s a good thing to start considering and identifying early. o Don’t forget about P.A.C.T. (Purpose, Audience, Conventions, and Trouble spots) as it can be a helpful way into thinking about rhetoric and analysis as well. As you review these terms, think about which might be most important. Why do you think so? Which might be the most important element in an advertisement? Why? Activity Take a few minutes to peak at the print advertisements attached in this folder: As you look at these ads, try to:            Make observations Determine the purpose Determine the message it sends Consider the possible consequences of the ad Think about who created the ad and why? What techniques do the creators use to make a product appealing? How do they know who might be their "target audience”? Which specific "techniques of persuasion" might be used in this ad? Which magazines or outlets will the creators pay to show the ad? How are camerawork, lighting, editing used to tell the story? How do I feel after seeing this ad? How does it appeal to my emotions? Then, try to determine which ad is trying to appeal most to a certain rhetorical element. Is there an ad that plays more into your emotions, or your logical side, etc.? This activity will tie into our lessons over the next few days. Journal #6 In your sixth journal entry, I would like you to reflect on the midterm portfolio. In a minimum of 300 words, talk about your process and address some of the following questions: What went well? What didn’t? What was difficult about this project? What did you really enjoy? What do you think you might change for the final portfolio? What questions do you have for me? Any concerns would you like very specific feedback on? Coming up Next we will talk more about summary and analysis, as well as thesis statements along with a lesson that will cover more specific visual analysis techniques. Please let me know if you have any questions! Homework 1. Journal #6 (midterm reflection) due Sunday night at 11:59 p.m. Lesson 4.2 Thursday, February 28th, 2019 Goals and Objective 1. 2. Identify difference between summary and analysis Understand importance/role of thesis statement Summary vs. Analysis SUMMARY is recapitulation, review, retelling a story or scene without original thoughts or interpretations. Summary is not the goal of expository essays. It is usually easier than analysis because it requires less thought. Assume that the reader of your essay knows the story and needs just the slightest reminder. ANALYSIS is examination, evaluation, dissection, interpretation, original opinion, reading between the lines, connecting to other knowledge, etc. It is the goal of most expository essays. The analyzer starts with a quotation or question and uses it to show his/her understanding and interpretation. Here are some helpful tips that might help you in your analysis:  Provide one short paragraph of summary before delving into analysis (i.e. explaining what happens in the commercial in a few short sentences)  An analysis breaks text down into smaller parts, so you might want to analyze things like o Argument o Evidence  What details are significant?  What might they mean?  What details don’t seem to fit? o Patterns o Structure o Exigence (or the real-life spark that caused the writer to begin) When analyzing advertisements, here are some things you might want to consider:  Regarding audience: o Age o Occupation o Income Level o Gender o Morals/Ethics/Values o Leisure Time Activities  Politics  How does text/picture relate?  What signs/symbols are present?  What are the people like?  What are the themes?  What action is taking place?  What typeface is used, and what does that convey?  What are the political, social, cultural, etc. attitudes present in the ad? Thesis Statements An analytical paper breaks down an issue or an idea into its component parts, evaluates the issue or idea, and presents this breakdown and evaluation to the audience. An analytical paper does this by presenting a thesis statement at the beginning. A thesis statement is a statement that clearly explains an author’s main idea for a piece of writing. It should serve as a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper. A thesis statement directly answers the question asked of you (or, in the case of this project, the question you come up with). A thesis is an interpretation of a question or subject, not the subject itself. A thesis statement should make a claim that others might dispute. A thesis statement is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph). The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation. Your thesis statement should be specific, and it should cover only what you will discuss in your paper and should be supported with specific evidence. When writing a thesis statement, you want to avoid these things:  Writing a statement that is too broad  Writing something that is not arguable (most people will agree with it)  Trying to focus on several points instead of one-two main points  Inserting yourself too much (use of “I”; you are writing it, so it is obviously your opinion/thought!) Here are a few examples of some good thesis statements:  Jones effectively convinces his audience that….. through the use of statistics and surveys paired with emotional stories. Although Myers includes many convincing logical arguments through the use of historical facts, her readers may doubt her objectivity because of her sarcastic tone.  Thompson uses personal stories and tells of his extensive research in the area to make his readers believe in his credibility. These appeals to ethos, combined with his friendly tone, creates an effective argument for….  Roberts employs the rhetorical appeals of pathos and ethos effectively. However, his use of unsupported logical appeals causes his readers to doubt his claim that …. is supported by research.  Mitchell’s attempt to convince the audience that….. is unsuccessful because of his insensitive word choice and angry tone. *** Your topic may change as you write, so you may need to revise your thesis statement to reflect exactly what you have discussed in the paper. Exploratory #8: Project Proposal In your rhetorical analysis proposal, I would like you to answer some of these questions in a minimum of 300 words: What advertisements are you thinking about, and why? *Please upload a copy of the ad and let me know if you are unsure about anything.* What stands out to you in that commercial? What kinds of questions are you planning on asking about that commercial? What might you argue? Are you anticipating any trouble spots with this project? What are you excited about with this project? Concerned about (i.e. filling four pages, etc.)? Coming up Tomorrow we will talk more about specific visual analysis techniques. We will also be focusing on organization and structure. Please let me know if you have any questions! Homework 1. Exploratory #8: Project Proposal (required deadline tonight by 11:59 p.m.) Rhetorical Analysis Project Now, we’ll talk about the rhetorical analysis. This is your third major project, and it is due Friday, March 22nd by 11:59 p.m. If our focus these past few weeks was on telling stories from different perspectives, then our focus in the coming week is analyzing different kinds of stories. So, what is a rhetorical analysis essay? To begin, let us define what a rhetorical analysis is NOT. A rhetoricalanalysis is not a summary of a literary work or scholarly article. You may have analyzed a novel’s plot line or taken apart the meaning of Shakespeare’s “to be or not to be” soliloquy in Hamlet before; however, trying to understand the meaning of a work or summarize a story is NOT the goal of a rhetorical analysis! (We will talk more about summary vs. analysis next week.) A rhetorical analysis requires you to apply your critical reading skills in order to “break down” a text. A text can bemany things: an essay, a book, a movie, a print advertisement, commercial, or even a speech. In essence, you breakoff the “parts” from the “whole” of the piece you’re analyzing. The goal of a rhetorical analysis is to articulate HOW the author/director/producer writes, rather than WHAT they actually wrote. To do this, you will analyze the strategies the author uses to achieve his or her goal or purpose of writing their piece. Keep in mind that writers of different disciplines often use varying writing strategies in order to achieve their goals. So, it is okay to analyze a scientific article a different way than you would a humanities writer. These authors have very different goals in mind, and thus will use different writing strategies. One big component of this project is developing a thesis statement. While you will be analyzing a text in this piece, you will be making an argument about that text that you will then use your analysis to support. We will spend a considerable amount of time working on thesis statements next week. Essentially, you will come up with a question that you aim to answer with your thesis statement and analysis. For this project, you are required to analyze a print advertisement. It is important to note here that you MAY NOT USE A COMMERCIAL. It is simply too much to cover in only 5 pages. I am asking for a print ad, like what you would find in a newspaper or magazine. You have the option of choosing your own advertisement; however, I will be giving you feedback on if the advertisement is going to work well. Remember, you want to find a print advertisement that reflects ethos, pathos, and logos (if possible). We will talk more about the specifics of the advertisement and the project starting Monday. Lesson 4.1 Tuesday, February 26th, 2019 Goals 1. 2. 3. Warm up with a freewrite Review rhetorical elements Try an activity on your own (we will build on this in future lessons) Freewrite Think about/define ethos, pathos, and logos. How have these elements maybe played into our previous assignments? Past high school assignments? Why are these elements important in making an argument? What questions do you have about these elements? Have you heard these terms before? Rhetorical Elements Rhetoric is all around us. By definition, rhetoric is the “art of speaking or writing effectively.” A few principles guide rhetoric, and those are called the Modes of Persuasion or the rhetorical triangle. These three appeals are meant to persuade the reader to do something—vote, laugh, donate to charity, buy a specific pair of sneakers. The following Modes of Persuasion will be critical to our session:  Pathos: appeal to emotion o Say you’re watching a romantic comedy, and it’s right at the end when it seems like the couple has broken up for good, and the director really, really wants you to cry. Think about how they can do this: What does the sky look like? What’s the music sound like? How’s the weather? Typically, there will be a really sad song playing, and it’s probably raining. These are all ways to clue you, the “reader” of this movie, that it’s time for you to cry. You’re having an emotional reaction because of pathos. o Now, let’s apply this to a narrative. Maybe you’re writing a story where you score the gamewinning touchdown. How do you want your reader to feel? How will you make them feel that way?  Ethos: credibility of the author o In college, I majored in English & Creative Writing, but let’s say I’m going to write an instructional guide about how to conduct open heart surgery. Would you trust me as the expert on this topic? Given my background, probably not. (Let’s hope not, at least!) o How will you make yourself seem credible in your narrative? What story are you telling? Why is it important for your reader to trust what you’re saying?  Logos: appeal to logic o There’s something about logic—statistics, hard facts—that makes a message more persuasive. We’re more likely to believe the headline “Scientists Discover 98% Chance that Aliens Live on Mars” than “ALIENS ARE REAL!!!” Why? Because the first provides some semblance of proof. o Logos will be less useful in the narrative than our future projects, but it’s a good thing to start considering and identifying early. o Don’t forget about P.A.C.T. (Purpose, Audience, Conventions, and Trouble spots) as it can be a helpful way into thinking about rhetoric and analysis as well. As you review these terms, think about which might be most important. Why do you think so? Which might be the most important element in an advertisement? Why? Activity Take a few minutes to peak at the print advertisements attached in this folder: As you look at these ads, try to:            Make observations Determine the purpose Determine the message it sends Consider the possible consequences of the ad Think about who created the ad and why? What techniques do the creators use to make a product appealing? How do they know who might be their "target audience”? Which specific "techniques of persuasion" might be used in this ad? Which magazines or outlets will the creators pay to show the ad? How are camerawork, lighting, editing used to tell the story? How do I feel after seeing this ad? How does it appeal to my emotions? Then, try to determine which ad is trying to appeal most to a certain rhetorical element. Is there an ad that plays more into your emotions, or your logical side, etc.? This activity will tie into our lessons over the next few days. Journal #6 In your sixth journal entry, I would like you to reflect on the midterm portfolio. In a minimum of 300 words, talk about your process and address some of the following questions: What went well? What didn’t? What was difficult about this project? What did you really enjoy? What do you think you might change for the final portfolio? What questions do you have for me? Any concerns would you like very specific feedback on? Coming up Next we will talk more about summary and analysis, as well as thesis statements along with a lesson that will cover more specific visual analysis techniques. Please let me know if you have any questions! Homework 1. Journal #6 (midterm reflection) due Sunday night at 11:59 p.m. Lesson 4.2 Thursday, February 28th, 2019 Goals and Objective 1. 2. Identify difference between summary and analysis Understand importance/role of thesis statement Summary vs. Analysis SUMMARY is recapitulation, review, retelling a story or scene without original thoughts or interpretations. Summary is not the goal of expository essays. It is usually easier than analysis because it requires less thought. Assume that the reader of your essay knows the story and needs just the slightest reminder. ANALYSIS is examination, evaluation, dissection, interpretation, original opinion, reading between the lines, connecting to other knowledge, etc. It is the goal of most expository essays. The analyzer starts with a quotation or question and uses it to show his/her understanding and interpretation. Here are some helpful tips that might help you in your analysis:  Provide one short paragraph of summary before delving into analysis (i.e. explaining what happens in the commercial in a few short sentences)  An analysis breaks text down into smaller parts, so you might want to analyze things like o Argument o Evidence  What details are significant?  What might they mean?  What details don’t seem to fit? o Patterns o Structure o Exigence (or the real-life spark that caused the writer to begin) When analyzing advertisements, here are some things you might want to consider:  Regarding audience: o Age o Occupation o Income Level o Gender o Morals/Ethics/Values o Leisure Time Activities  Politics  How does text/picture relate?  What signs/symbols are present?  What are the people like?  What are the themes?  What action is taking place?  What typeface is used, and what does that convey?  What are the political, social, cultural, etc. attitudes present in the ad? Thesis Statements An analytical paper breaks down an issue or an idea into its component parts, evaluates the issue or idea, and presents this breakdown and evaluation to the audience. An analytical paper does this by presenting a thesis statement at the beginning. A thesis statement is a statement that clearly explains an author’s main idea for a piece of writing. It should serve as a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper. A thesis statement directly answers the question asked of you (or, in the case of this project, the question you come up with). A thesis is an interpretation of a question or subject, not the subject itself. A thesis statement should make a claim that others might dispute. A thesis statement is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph). The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation. Your thesis statement should be specific, and it should cover only what you will discuss in your paper and should be supported with specific evidence. When writing a thesis statement, you want to avoid these things:  Writing a statement that is too broad  Writing something that is not arguable (most people will agree with it)  Trying to focus on several points instead of one-two main points  Inserting yourself too much (use of “I”; you are writing it, so it is obviously your opinion/thought!) Here are a few examples of some good thesis statements:  Jones effectively convinces his audience that….. through the use of statistics and surveys paired with emotional stories. Although Myers includes many convincing logical arguments through the use of historical facts, her readers may doubt her objectivity because of her sarcastic tone.  Thompson uses personal stories and tells of his extensive research in the area to make his readers believe in his credibility. These appeals to ethos, combined with his friendly tone, creates an effective argument for….  Roberts employs the rhetorical appeals of pathos and ethos effectively. However, his use of unsupported logical appeals causes his readers to doubt his claim that …. is supported by research.  Mitchell’s attempt to convince the audience that….. is unsuccessful because of his insensitive word choice and angry tone. *** Your topic may change as you write, so you may need to revise your thesis statement to reflect exactly what you have discussed in the paper. Exploratory #8: Project Proposal In your rhetorical analysis proposal, I would like you to answer some of these questions in a minimum of 300 words: What advertisements are you thinking about, and why? *Please upload a copy of the ad and let me know if you are unsure about anything.* What stands out to you in that commercial? What kinds of questions are you planning on asking about that commercial? What might you argue? Are you anticipating any trouble spots with this project? What are you excited about with this project? Concerned about (i.e. filling four pages, etc.)? Coming up Tomorrow we will talk more about specific visual analysis techniques. We will also be focusing on organization and structure. Please let me know if you have any questions! Homework 1. Exploratory #8: Project Proposal (required deadline tonight by 11:59 p.m.)
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Surname1
Name
Professor
Course
Date
“The Whole Picture”: A Rhetorical Analysis of The Guardian’s Print Advertisement
An advertisement has the potential of significantly influencing consumer choices. In
2012, the popular daily British newspaper, The Guardian, commissioned a print advertisement.
Dubbed “The Whole Picture,” the ad was intended to appeal to their audience that th...


Anonymous
I was having a hard time with this subject, and this was a great help.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags