Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e John R. Walker Special Events Chapter 13 What Event Planners Do • Event planning is a general term that refers to a career path in the growing field of special events • Its forecast includes a growing demand for current and future employment opportunities • The title event planner was first introduced at hotels and convention centers Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved What Event Planners Do • Person responsible for planning the event from start to finish – Setting the date and location – Advertising the event – Providing refreshments – Arranging catering, speakers, or entertainment • There is variety of skills needed to be an effective planner Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Management • Requires vision and leader-manager skills • Key result areas: – Marketing – Financial – Operational – Legal • To gain business, event managers prepare a proposal for the client’s approval and contract signature Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Management • Sponsorships are important in event management • Sponsors provide money or in-kind contributions and in return receive recognition including use or display of their logo’s • Sponsors expect something in return for their financial contribution Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Management • Events can be costly – In addition to advertising, there is a location charge, security costs, labor costs, and production costs – Usually, the event manager has a good estimate of the number of ticket sales expected Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Management • Event management also takes place at convention centers and hotels, where event managers handle all the arrangements after the sales manager has completed the contract • The booking manager is critical to the success of the event by booking the correct space and working with the organizers to help them save money by allocating only the space really needed Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved The Event Planning Process Figure13-1 Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Planning • The first stage of event planning is the research stage and should answer the following questions: – – – – – Why should a special event be held? Who should hold it? Where should it be held? What should be the focus of the event? What outcomes are expected? • Second stage: – Design: • Allows freedom in creativity and the implementation of new ideas that support the objectives of the special event Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Planning • Third Stage: – Planning: • • • • • • • • • • Determine budget Selection of event site Selection of accommodations Travel arrangements Negotiate contracts Arrange catering Arrange entertainment, speaker, music Audiovisual needs Create marketing plan Prepare invitations and event packets Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Planning • Coordination: – This may be a stressful time due to unforeseen problems occurring, or it may be a truly rewarding time with a flawless execution – Involves decision-making skills and abilities as the event progresses • Evaluation: – Should take place during each of the stages of the event planning process, and is a final step that can measure the success of the event in meeting the goals and objectives Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Challenges and Tools for Event Planners and Managers • Time management • Financial management • Technology • Effective human resource management Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Corporate events: – Annual meetings, sales meetings, new product launches, training meetings and workshops, management meetings, press meetings, incentive meetings, and awards ceremonies – Continues to lead the event business industry • Association Events: – Range from a monthly luncheon to a yearly convention – Planned 2–5 years in advance – Destination is the determining factor Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Charity balls and fundraising events: – Unique opportunity for the event manager to work with the particular group or charity – Normally, a theme is chosen for the event Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Social Functions: – Weddings, engagement parties, and holiday functions – Planners or managers work on a broad variety of events – SMERF (social, military, educational, religious, and fraternal organizations) is a category of organizations that fall into the social events category Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Fairs and Festivals: – Purpose of most fairs in the United States is usually related to the agriculture industry – Festivals are planned events that are often themed to the celebration’s purpose Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Concerts and sporting events: – Many concerts are planned as fundraisers – Opening ceremonies, halftime, and post-game shows for sporting events provide another “arena” for an event manager to select as a career path Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Mega Sporting Events: – Mostly sporting events • • • • • • • • The Olympics The World Cup The Super Bowl The World Series The Masters The U.S. Open The British Open US PGA Championship Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Required Skills and Abilities for Event Management • • • • • • • • • • • Leadership skills Ability to communicate with other departments Delegating Project management skills Negotiation skills Coordinating and delegation skills Budgeting skills Ability to multi-task Enthusiasm Effective social skills Ability to form contacts Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Special Event Organizations • International Festivals and Events Association: – Provides fund-raising and modern developmental ideas to the special events industry • Certified Festival and Event Executive: Training to enhance the level of festival management training • Meeting Planners International: – Empowers meeting professionals to increase their strategic value through education, clearly defined career pathways, and business growth opportunities (MPI Website) – Offers 2 programs: • Certified Meeting Professional • Certification in Meeting Management Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Special Event Organizations • Hospitality Sales and Marketing Association International (HSMAI) is the largest and most active travel industry sales and marketing membership organization in the world, with over 7,000 members in 47 chapters from 12 countries • HSMAI’s mission is to be the leading source for sales and marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Special Event Organizations • Local Convention and Visitors Bureaus: – Not-for-profit organizations – Primary functions: • Encourage groups to hold meetings, conventions, and trade shows in the city or area it represents • Assist those groups with meeting preparations during the event • Encourage tourists to visit the historic, cultural, and recreational opportunities the destination offers Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Sustainability in Special Events • Britain has recently developed a system of standards for event management, which highlights policies and procedures necessary to implement sustainability. Event managers can use these standards as a benchmark for how to train employees on proper sustainable practices before, during, and after events • Sustainable event tourism refers to the implementation of practices and procedures which help conserve both the natural environment and the special event space Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved The Special Events Job Market • Allow yourself to gain all the experience you can in the food and beverage aspect of the hospitality industry • The next step is obtaining a sales position • Laterally move to a catering sales position within a hotel Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved The Special Events Job Market • Now you can pursue several different angles: – A promotion to a convention service manager within a hotel – Moving into off-premise catering as a sales consultant – Joining a production company – Affiliating yourself with a destination management company (DMC) • After another 2 years creating and selling your heart out, you will be ready for the big leagues! Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Trends • The special event industry is forecasted to grow, as clients want ever more spectacular events • Events are increasingly more complex involving multimedia presentations, elaborate staging, and frequently upscale food and beverage service • Technology presents both an opportunity and a challenge—an opportunity in that it can facilitate event planning and management and a challenge in that new software programs must be mastered Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved The End Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e John R. Walker Special Events Chapter 13 What Event Planners Do • Event planning is a general term that refers to a career path in the growing field of special events • Its forecast includes a growing demand for current and future employment opportunities • The title event planner was first introduced at hotels and convention centers Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved What Event Planners Do • Person responsible for planning the event from start to finish – Setting the date and location – Advertising the event – Providing refreshments – Arranging catering, speakers, or entertainment • There is variety of skills needed to be an effective planner Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Management • Requires vision and leader-manager skills • Key result areas: – Marketing – Financial – Operational – Legal • To gain business, event managers prepare a proposal for the client’s approval and contract signature Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Management • Sponsorships are important in event management • Sponsors provide money or in-kind contributions and in return receive recognition including use or display of their logo’s • Sponsors expect something in return for their financial contribution Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Management • Events can be costly – In addition to advertising, there is a location charge, security costs, labor costs, and production costs – Usually, the event manager has a good estimate of the number of ticket sales expected Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Management • Event management also takes place at convention centers and hotels, where event managers handle all the arrangements after the sales manager has completed the contract • The booking manager is critical to the success of the event by booking the correct space and working with the organizers to help them save money by allocating only the space really needed Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved The Event Planning Process Figure13-1 Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Planning • The first stage of event planning is the research stage and should answer the following questions: – – – – – Why should a special event be held? Who should hold it? Where should it be held? What should be the focus of the event? What outcomes are expected? • Second stage: – Design: • Allows freedom in creativity and the implementation of new ideas that support the objectives of the special event Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Planning • Third Stage: – Planning: • • • • • • • • • • Determine budget Selection of event site Selection of accommodations Travel arrangements Negotiate contracts Arrange catering Arrange entertainment, speaker, music Audiovisual needs Create marketing plan Prepare invitations and event packets Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Event Planning • Coordination: – This may be a stressful time due to unforeseen problems occurring, or it may be a truly rewarding time with a flawless execution – Involves decision-making skills and abilities as the event progresses • Evaluation: – Should take place during each of the stages of the event planning process, and is a final step that can measure the success of the event in meeting the goals and objectives Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Challenges and Tools for Event Planners and Managers • Time management • Financial management • Technology • Effective human resource management Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Corporate events: – Annual meetings, sales meetings, new product launches, training meetings and workshops, management meetings, press meetings, incentive meetings, and awards ceremonies – Continues to lead the event business industry • Association Events: – Range from a monthly luncheon to a yearly convention – Planned 2–5 years in advance – Destination is the determining factor Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Charity balls and fundraising events: – Unique opportunity for the event manager to work with the particular group or charity – Normally, a theme is chosen for the event Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Social Functions: – Weddings, engagement parties, and holiday functions – Planners or managers work on a broad variety of events – SMERF (social, military, educational, religious, and fraternal organizations) is a category of organizations that fall into the social events category Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Fairs and Festivals: – Purpose of most fairs in the United States is usually related to the agriculture industry – Festivals are planned events that are often themed to the celebration’s purpose Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Concerts and sporting events: – Many concerts are planned as fundraisers – Opening ceremonies, halftime, and post-game shows for sporting events provide another “arena” for an event manager to select as a career path Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Classifications of Special Events • Mega Sporting Events: – Mostly sporting events • • • • • • • • The Olympics The World Cup The Super Bowl The World Series The Masters The U.S. Open The British Open US PGA Championship Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Required Skills and Abilities for Event Management • • • • • • • • • • • Leadership skills Ability to communicate with other departments Delegating Project management skills Negotiation skills Coordinating and delegation skills Budgeting skills Ability to multi-task Enthusiasm Effective social skills Ability to form contacts Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Special Event Organizations • International Festivals and Events Association: – Provides fund-raising and modern developmental ideas to the special events industry • Certified Festival and Event Executive: Training to enhance the level of festival management training • Meeting Planners International: – Empowers meeting professionals to increase their strategic value through education, clearly defined career pathways, and business growth opportunities (MPI Website) – Offers 2 programs: • Certified Meeting Professional • Certification in Meeting Management Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Special Event Organizations • Hospitality Sales and Marketing Association International (HSMAI) is the largest and most active travel industry sales and marketing membership organization in the world, with over 7,000 members in 47 chapters from 12 countries • HSMAI’s mission is to be the leading source for sales and marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Special Event Organizations • Local Convention and Visitors Bureaus: – Not-for-profit organizations – Primary functions: • Encourage groups to hold meetings, conventions, and trade shows in the city or area it represents • Assist those groups with meeting preparations during the event • Encourage tourists to visit the historic, cultural, and recreational opportunities the destination offers Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Sustainability in Special Events • Britain has recently developed a system of standards for event management, which highlights policies and procedures necessary to implement sustainability. Event managers can use these standards as a benchmark for how to train employees on proper sustainable practices before, during, and after events • Sustainable event tourism refers to the implementation of practices and procedures which help conserve both the natural environment and the special event space Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved The Special Events Job Market • Allow yourself to gain all the experience you can in the food and beverage aspect of the hospitality industry • The next step is obtaining a sales position • Laterally move to a catering sales position within a hotel Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved The Special Events Job Market • Now you can pursue several different angles: – A promotion to a convention service manager within a hotel – Moving into off-premise catering as a sales consultant – Joining a production company – Affiliating yourself with a destination management company (DMC) • After another 2 years creating and selling your heart out, you will be ready for the big leagues! Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved Trends • The special event industry is forecasted to grow, as clients want ever more spectacular events • Events are increasingly more complex involving multimedia presentations, elaborate staging, and frequently upscale food and beverage service • Technology presents both an opportunity and a challenge—an opportunity in that it can facilitate event planning and management and a challenge in that new software programs must be mastered Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved The End Introduction to Hospitality, 6e and Introduction to Hospitality Management, 4e - Walker © 2013 by Pearson Higher Education, Inc Upper Saddle River, New Jersey 07458 • All Rights Reserved UNIT VI STUDY GUIDE Meetings, Conventions, and Special Events Course Learning Outcomes for Unit VI Upon completion of this unit, students should be able to: 8. Distinguish necessary components of management styles for successful travel industry professionals. 8.1 Determine the steps a meeting planner would have to follow when planning a meeting or a seminar. 8.2 Create a complete plan for organizing an event utilizing the same steps that an event planner would follow. Reading Assignment Chapter 12: Meetings, Conventions, and Expositions Chapter 13: Special Events Unit Lesson This unit explores the adventurous part of the hospitality industry, since you never know what might come up. A majority of people have attended an event, meeting, conference, workshop, convention, or focus group. The behind the scenes activities, or what it takes to make these happen, is the focus of our studies. The responsibilities of an event planner may include the coordination of meetings, events, conventions, and smaller gatherings such as weddings, workshops, and even private fundraisers (Walker, 2013). This type of position can create the perception of being exciting, preeminent, and even glamorous; however, the job can be and usually is tedious and challenging, requiring long hours and dealing with clients’ demands. To begin with, we will look at smaller get-togethers and the people who make them happen, and we will use a company district meeting as an example. The assembly of various company associates from across a district or state does not happen by itself. If the company is large enough, there is probably an individual such as a coordinator that arranges the meeting location, travel plans, lodging, food, speakers, refreshments, and even after-hours socials. If there is not an internal employee to handle this, then an event planner or meeting planner may be involved. A professional planner will do the same tasks for a fee. This can be priced as an allinclusive package or by the number of people attending. There is a large market for these planners, especially those with strong connections to vendors and contractors. A meeting requiring a venue for a minimum of 25 people can begin at $10,000 and go up. Consider the cost of the last wedding you went to, and think about how much just the venue must have been. To visualize the importance of event planning, take into account that the average cost of a wedding in 2014 was approximately $30,000 (Hicken, 2014). While this amount may seem outrageous, if you accumulate all the costs included such as the venue, food, music, wedding attire, flowers, decorations, setup and breakdown, cleanup, liquor, bartender, and cakes, it adds up quickly. Even the smallest of gatherings can finalize with a larger number than budgeted, and they usually do. An event planner or coordinator, while also costing a sum of money, can actually save money by taking the time to examine all costs and eliminate those expenditures that are extraneous or have gotten out of hand. In other words, they pay for themselves in money savings and in stress savings. As noted previously, there is a large market for these services, both for commercial and private events. The planner generally bases their fee on duties assigned, and the larger the event becomes, the more money the planner receives in remuneration. As the events get larger, so do the companies/contractors that arrange it all. According to the American Society of Association Executives (ASAE), there are over 90,000 trade and professional associations conducting meetings and conventions (Walker, 2013). To meet this need, there are approximately 250,000 full and part time meeting planners working on the logistics of the meeting. The legalities are summarized in BHM 3010, Introduction to Hospitality 1 an enforceable contract that binds the parties involved. This includes the offer,UNIT the consideration (payment), x STUDY GUIDE and the signed acceptance. This is the most effective method of doing business. The execution of a contract Title must be mandatory. The rights of both parties must be protected in order to avoid any type of litigation. There are all different types of venues, such as convention centers, arenas, hotels, resorts, colleges, churches, or just any place that has a space large enough for people to congregate. Almost all of these can be utilized for a significant fee. The planning process will involve searching for and obtaining a venue that meets the event size and requirements. Large conventions or workshops, which meet annually, can move their meetings around the nation in order to accommodate their vast memberships. These meetings are scheduled years in advance in order to verify and maintain a schedule of future meeting locations and dates that can be publicized. Large convention centers usually have enormous areas that can be sectioned off into smaller venues. These smaller areas can then be used for break-out sessions, workshops, dinners, or even rented out to other organizations that could use that smaller space. Research a large city’s meeting sites, such as convention centers, arenas, coliseums, and sports venues, and you will find lodging across the street or even connected to these venues for the convenience of attendees. This is a hospitality sector that can be very lucrative for an event planner. The event/meeting planner has a list of these venues along with contacts which he or she will provide to a prospective client. Compensation will no doubt be delivered to an event planner that coordinates a large event for a meeting center and/or hotel (Walker, 2013). The possibilities can be considered extraordinary for these meeting and event planners. Special events planners are also recognized as meeting and convention planners in the industry (W alker, 2013). The qualifications for event planner jobs can vary, depending on the size and scope of the events being planned. Some experience is almost always required. Professional certification is available from various industry organizations and clubs. The career opportunities for event and meeting planners offer numerous paths as this field has been growing. As in a management position, the skills required are the same: leadership, communication, project management, negotiation, budgeting, and strong social skills. Walker (2013) states that a beginner’s list of event planner job duties will include the following:                    preparing budget; establishing dates; selecting venue/sites; making reservations; creating event theme; choosing the décor; arranging décor, tents, tables, and chairs; coordinating transportation; choosing caterers; assisting in the guest list development; supervising outside contractors; arranging decorations; ensuring health and safety processes; selecting extra workers—valets, servers; hiring disc-jockey and/or music; obtaining and selecting key note speaker; hiring the security officers; communicating that all customer expectations are met; and there are many more! In the hospitality industry, there are several related functions that can meld into the career of an event planner. Walker (2013) gives us just a few of the necessary attributes:       ability to work well under pressure, possess excellent communication skills, possesses effective management and organizational skills, is focused and passionate about event planning, works and creates a team environment, and detail oriented and can meet deadlines. BHM 3010, Introduction to Hospitality 2 There are numerous event planner associations that provide invaluable information industry foundational UNIT xand STUDY GUIDE materials. These include contract and legal agreements, insurance providers, Title business development assistance, and training—all for developing a profitable and viable business. These industry associations also provide continuing educational-development opportunities and support services. The networking options are invaluable, allowing members to compare and contrast experiences, develop insights, observe new and valuable ways to build their business, and see just how those challenges can be solved in differing manners. This is a sampling of the event planner associations that persist in the development of the market:                    Event Supplier and Services Association, National Association of Casino and Theme Party Operators, National Association of Mobile Entertainers, National Limousine Association, National Speakers Association, Society of American Florists, Alliance of Meeting Management Companies, Meeting Professionals International, American Disc Jockey Association, American Floral Industry Association, American Institute of Floral Designers, American Rental Association, American Culinary Association, Entertainment Services Technical Association, International Cake Exploration Societé, International Food Service Executives Association, International Association of Culinary Professionals, International Caterers Association, and National Restaurant Association. References Hicken, M. (2014, March 28). Average wedding bill hits $30,000. CNNMoney. Retrieved from http://money.cnn.com/2014/03/28/pf/average-wedding-cost/ Walker, J. R. (2013). Introduction to hospitality management (4th ed.). Upper Saddle River, NJ: Prentice Hall. Suggested Reading Click here to view the Chapter 12 PowerPoint presentation or here to view a PDF of the presentation. Click here to view the Chapter 13 PowerPoint presentation or here to view a PDF of the presentation. Using the Business Source Complete database in the CSU Online Library, please locate and read the following articles: Bates, B. N. (2014). An event to remember: Corporate event planning tips from a taste of excellence. Smart Business Akron/Canton, 24(5), 22-25. Bazadona, D. (2014). Keeping live alive. Adweek, 55(32), 14. The ROI of live event marketing. (2014). Promotional Marketing, 1. BHM 3010, Introduction to Hospitality 3
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