Below is the instructions to this essay. I have attached a word document of one person's original discussion board post that needs to be answered in APA format, 500 words minimum, 3 references in APA format.
Review the replies your peers made in Part 1 (This is provided in the word document). Select one of their new product ideas. Discuss how this new consumer product could be adapted and marketed to a specific group of businesses. Clearly explain the benefit your product would provide this group of businesses and how it would be better than what they currently use/do. Discuss your thoughts regarding the other three parts of the marketing mix for your new business product (i.e., where you would sell it, how you would price it, and how you would promote it).