Walden University Week 1: Strategic Planning for Walmart

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YNEG

Business Finance

Description

In order to be successful in today’s rapidly changing business landscape, company leaders must consider how best to position their organizations in order to gain and maintain a competitive advantage. Strategic planning is a critical component of achieving that competitive advantage. For retail giants like Walmart, in particular, strategic planning provides crucial insight into the current and potential success of their diverse operations.

To prepare for this Discussion, review “Case 01: Walmart Stores” on pages C-2 to C-11 in Dyer, Godfrey, Jensen, and Bryce (2016) and consider the fundamental principles of strategic planning. Be sure to consider strategies for leveraging competitive advantage within a crowded industry.

By Day 3

Post an analysis of the role of strategic planning in establishing competitive advantage. Your analysis should include the following:

  • An assessment of the phase of the strategic planning cycle that might be the most useful for Walmart’s competitive advantage
  • An explanation of competitive differentiation as it relates to Walmart and similar retailers like Target and Dollar Tree. Be sure to address how Walmart’s choice of market focus contributes to its competitive advantage.
  • An assessment of Walmart’s value proposition, including why customers choose Walmart and whether advertised low prices are accurate

Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources and at least one additional scholarly source.

https://www.youtube.com/watch?v=sU3FLxnDv_A&feature=youtu.be

https://hbr.org/2012/08/simplify-your-strategy.html

https://www.youtube.com/watch?v=mLJ34L5UW4E&feature=youtu.be


Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2016). Strategic management: Concepts and tools for creating real world strategy. Hoboken, NJ: John Wiley & Sons.

  • Chapter 1: “What Is Business Strategy?” (pp. 2–19)
  • Chapter 2: “Analysis of the External Environment: Opportunities and Threats” (pp. 20–45)
  • Case 01: “Walmart Stores: Gaining and Sustaining Competitive Advantage” (pp. C-2–C-11)

Bereznoi, A. (2014). Business model innovation in corporate competitive strategy. Problems of Economic Transition, 57(8), 14–33. doi:10.1080/10611991.2014.1042313

Note: Retrieved from the Walden Library databases.

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Explanation & Answer

Attached.

Running Head: WALMART’S STRATEGIC PLANNING

Strategic Planning for Wal-Mart
Name
Course
Tutor
Date

1

WALMART’S STRATEGIC PLANNING

2

1. An assessment of the phase of the strategic planning cycle that might be the most
useful for Walmart’s competitive advantage
According to the Walmart Stores case in the textbook, the retailer’s 10,942 stores that are
spread across the globe generated $476 billion in revenues in 2014 (Dyer et al. 2016). The
success was attributed to the retailer’s low-cost model of business implemented across its
operations to reduce operating expenses and increase profits. Walmart Stores derives its
competitive strategy from employing a cost leadership business strategy it pursues strategies that
are aimed at increasing efficiencies and reducing production costs. One way the retailer reduces
production cost is by leveraging on the economies-of-scale derived from the company’s strategic
positioning and operations around the...


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