Description
Assignment 3: Part C: Your Marketing Plan
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s (Blends Company) pricing and distribution strategies, and integrated marketing communications plan.
Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.
Instructions
Create the third part of your marketing plan: 5 pages
- Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan. HERE’S THE FEEDBACK: Overall, I really like the way that you wrote your paper. It was clearly written, and very well-organized, which made it very easy to follow your analysis.
- Develop the company’s pricing and distribution strategy.
- Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.
- Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.
- Develop your online and direct marketing plan most relevant for your product / service and audience.
- Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.
- Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Explanation & Answer
Attached.
Running head: PART C: MARKETING PLAN YOUR COMPANY NAME
Part C: Blend Marketing Plan
Your Name
MKT500 Marketing Management
Strayer University
Professor’s name
Date submitted
1
PART C: MARKETING PLAN
2
Introduction
The feedback from the previous statement was that Overall, I like the way that you wrote
your paper. It was written, and very well-organized, which made it very easy to follow your
analysis. The feedback helps me learn where I stand regarding the topic, knowledge of the
concepts and how I improved from the previous paper. The feedback has boosted my confidence
and encourages me to continue delivering quality work. I hope to get more positive feedback on
my assignments. Two years ago I created a technology company that sells computers and
laptops. The company is called Blend. I started the company in Washington. In this part, am
going to develop a pricing and distribution strategy; integrated marketing communications; plan,
public relations, sales promotion, and personal selling plan; competitive analysis; online and
direct marketing plan; and social responsibility/cause-related marketing plan.
Blends pricing and distribution strategy.
Blend is not a popular company but has undertaken strategies to ensure that it increases
its popularity in the electronic market. The company has developed a pricing and distribution
strategy that ensures its ability to access its customers. The pricing strategy enables it to set the
market price for its products and services while distribution strategy ensures the goods can reach
the customers in the market.
Pricing strategy
One of the most challenging tasks in marketing is pricing since it requires one to study
and understand the market. Blend faces competition from several rival companies. To compete
effectively, the company has a pricing strategy that ensures it overtakes its rivals. The company
uses a competitive pricing strategy. For ...
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