What role should senior executives play in innovation?

Marketing
Tutor: None Selected Time limit: 1 Day

What role should senior executives play in innovation?

Sep 5th, 2015

Thank you for the opportunity to help you with your question!

Senior executives should link innovation to the strategic goals of the organisation. When that is done more resources and effort is then geared towards innovation. 

Senior executives should also be the motivators for innovation. They should do so by providing deeper insight on to how innovation efforts are vital and good for an organisation.

Senior executives should also initiate innovation programs and  provide leadership in the programs. They should take up a hands on approach when it comes to innovation matters such as system re-engeneering or process improvement or any other innovation related programs.


Please let me know if you need any clarification. I'm always happy to answer your questions.
Sep 5th, 2015

Studypool's Notebank makes it easy to buy and sell old notes, study guides, reviews, etc.
Click to visit
The Notebank
...
Sep 5th, 2015
...
Sep 5th, 2015
Dec 5th, 2016
check_circle
Mark as Final Answer
check_circle
Unmark as Final Answer
check_circle
Final Answer

Secure Information

Content will be erased after question is completed.

check_circle
Final Answer