Marketing Plan For Boomers App Business Research Paper Help

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Business Finance

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Your Marketing Plan should be submitted as ONE MS Word document with all the components you have worked on for the last six weeks. In addition to the components themselves, make sure you have a cover page and a table of contents.


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Attached.

Running head: MARKETING PLAN FOR BOOMERS APP

Marketing plan for boomers app

Student’s name:
institutional affiliation:

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MARKETING PLAN FOR BOOMERS APP

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Table of Contents
Introduction..................................................................................................................................... 3
Description of the product and services .......................................................................................... 3
Market Segmentation ...................................................................................................................... 4
1.

Beginner users...................................................................................................................... 4

2. Intermediate users ................................................................................................................... 5
3. Tech savvy users ..................................................................................................................... 5
4. Business users ......................................................................................................................... 6
SWOT Analysis ............................................................................................................................ 10
Integrated Marketing Communications Plan ................................................................................ 12
Using social media (Facebook Advertisement) ........................................................................ 12
Creative Brief......................................................................................................................... 12
Facebook post ........................................................................................................................ 13
Using outdoor advertisement (Billboard).................................................................................. 14
Creative Briefs ....................................................................................................................... 14
Billboard cover ...................................................................................................................... 15
Conclusions ................................................................................................................................... 16
References ..................................................................................................................................... 17

MARKETING PLAN FOR BOOMERS APP

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Marketing plan for boomers app
Introduction
Smartphone apps are becoming a more effective way of reaching targeted users in the
society, and thus have a competitive advantage as a business opportunity (Green, 2006). In order
to embrace this opportunity, this proposal presents the idea of a boomers app, dedicated to
bringing information and entertainment news to the boomers. The boomers offer a promising
target for the idea because they have finances that can be used to subscribe on the app (Green,
2006). This marketing plan presents information on how the app can be marketed as well as its
possible position in the market.
Description of the product and services
The product will be an app that offers invaluable information to boomers. The one factor
that we found out in our research about this group is that they are more interested in things to do
with news, entertainment, and sports. We have come up with a mobile application that we have
created specifically to fulfill the desires and the needs of these people. Boomers form the
majority of the consumers of our products, and for this reason, we have been very keen to
develop a product that will be well designed to satisfy the needs of this group.
The primary purpose of this application will be availing to our esteemed customers the
specific information that they may require more so in the entertainment field. Using this
application, the u...


Anonymous
Really great stuff, couldn't ask for more.

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