BUS 599 Strayer University Green Acres Naturally Business Plan

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Business Finance

Description

Due Week 10 and worth 150 points

This assignment consists of two (2) sections: your final business plan and your business plan financials. Note: You must submit both sections as separate files for the completion of this assignment.

You have completed all of the necessary sections of your business plan and will now create a final draft. Use any / all feedback you have received to polish your plan to the point that you could confidently show it to investors and potential partners or customers.

Refer to the Outline of a Business Plan, beginning on p. 399 of the course text. (Click here for help accessing a specific page number in your eBook.) Not all businesses will include all of these components in this order, but use the outline as a guide. Specifically your plan will not require the Development, Milestones, and Exit Plan section of the business plan.

Section 1: Business Plan (MS Word or equivalent)

Construct a ten to thirty (10-30) page business plan. Note: Twenty (20) pages are sufficient for most businesses.

  1. Write a one to three (1–3) page executive summary for your business plan, in which you justify:
    1. A clear and concise business concept.
    2. A thoroughly planned business concept.
    3. A capable management structure.
    4. A clear-cut market need.
    5. Significant competitive advantages for your business.
    6. Realistic financial projections.
    7. That investors have an excellent chance to make money.
    8. A realistic and developed exit plan.

Note: Read Chapters 4 and 18 of the course text Successful Business Plan . Use the plan preparation worksheets on pp. 58–61 and the sample executive summaries on pp. 62–66 to help guide you, choose to write either a synopsis summary or a narrative summary, and include highlights from the each section of your business plan.

  1. Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.
    • Executive Summary
    • Company Description (Assignment 1)
    • Industry Analysis and Trends ( Assignment 1 )
    • Target Market ( Assignment 2 )
    • Competition ( Assignment 2 )
    • Strategic Position & Risk Assessment ( Assignment 1 )
    • Marketing Plan & Sales Strategy ( Assignment 2 )
    • Operations Plan ( Assignment 3 Part 1 )
    • Technology Plan ( Assignment 3 Part 1 )
    • Management & Organization ( Assignment 3 Part 1 )
    • Ethics & Social Responsibility ( Assignment 3 Part 2)
    • The Financials ( Week 7 Discussion )
  1. The Financials and the Management description—must spark enough interest to convince a reader to continue. Enhance the two (2) mentioned sections to appropriately engage the reader.
    • Hints: The financial section of your business plan will be derived from the previously completed financial worksheets.
  2. Format your assignment according to these formatting requirements:
    • Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
    • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
    • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Business Plan Financials (MS Excel worksheets bundled with course textbook)

  1. For year one, submit a revised Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft .

The specific course learning outcomes associated with this assignment are:

  • Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
  • Create a plan to implement a firm’s strategy and manage the change from current operations.
  • Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.

Click here to view the grading rubric for this assignment.

1. Write a one to three (1–3) page executive summary for your business plan, in which you justify:

a. A clear and concise business concept.

b. A thoroughly planned business concept.

c. A capable management structure.

d. A clear-cut market need.

e. Significant competitive advantages for your business.

f. Realistic financial projections.

g. That investors have an excellent chance to make money.

h. A realistic and developed exit plan.

Weight: 10%

Did not submit or incompletely wrote a one to three (1–3) page executive summary for your business plan, in which you justified:

a. A clear and concise business concept.

b. A thoroughly planned business concept.

c. A capable management structure.

d. A clear-cut market need.

e. Significant competitive advantages for your business.

f. Realistic financial projections.

g. That investors have an excellent chance to make money.

h. A realistic and developed exit plan.

Partially wrote a one to three (1–3) page executive summary for your business plan, in which you justified:

a. A clear and concise business concept.

b. A thoroughly planned business concept.

c. A capable management structure.

d. A clear-cut market need.

e. Significant competitive advantages for your business.

f. Realistic financial projections.

g. That investors have an excellent chance to make money.

h. A realistic and developed exit plan.

Satisfactorily wrote a one to three (1–3) page executive summary for your business plan, in which you justified:

a. A clear and concise business concept.

b. A thoroughly planned business concept.

c. A capable management structure.

d. A clear-cut market need.

e. Significant competitive advantages for your business.

f. Realistic financial projections.

g. That investors have an excellent chance to make money.

h. A realistic and developed exit plan.

Thoroughly wrote a one to three (1–3) page executive summary for your business plan, in which you justified:

a. A clear and concise business concept.

b. A thoroughly planned business concept.

c. A capable management structure.

d. A clear-cut market need.

e. Significant competitive advantages for your business.

f. Realistic financial projections.

g. That investors have an excellent chance to make money.

h. A realistic and developed exit plan.

2. Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

Weight: 40%

Did not submit or incompletely combined all of the sections stated below and did not submit or incompletely revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

Partially combined all of the sections stated below and partially revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

Satisfactorily combined all of the sections stated below and satisfactorily revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

Thoroughly combined all of the sections stated below and thoroughly revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

3. The Financials and the Management description—must spark enough interest to convince a reader to continue. Enhance the two (2) mentioned sections to appropriately engage the reader.
Weight: 20%

Did not submit or incompletely enhanced the two (2) mentioned sections to appropriately engage the reader.

Partially enhanced the two (2) mentioned sections to appropriately engage the reader.

Satisfactorily enhanced the two (2) mentioned sections to appropriately engage the reader.

Thoroughly enhanced the two (2) mentioned sections to appropriately engage the reader.

4. Clarity, writing mechanics, and formatting requirements

Weight: 15%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present

5. For year one, submit a revised Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.

Weight: 15%

Did not submit or incompletely, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.

Partially, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.

Satisfactorily, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.

Thoroughly, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.

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Explanation & Answer

Attached.

Profit and loss forecast
Year 1

Year 2

Year 3

Totals

Sales
Revenue
Direct Costs
Gross Margin

$1,720,000.00
$250,000.00
$1,470,000.00

$1,874,000.00
$200,000.00
$1,674,000.00

$1,950,000.00
$180,000.00
$1,770,000.00

$5,544,000.00
$630,000.00
$4,914,000.00

$200,000.00
$65,000.00
$75,000.00
$120,000.00
$200,000.00
$500,000.00
$120,000.00

$200,000.00
$60,000.00
$70,000.00
$120,000.00
$10,000.00
$500,000.00
$120,000.00

$200,000.00
$60,000.00
$65,000.00
$120,000.00
$10,000.00
$500,000.00
$120,000.00

$1,280,000.00

$1,080,000.00

$1,075,000.00

$600,000.00
$185,000.00
$210,000.00
$360,000.00
$220,000.00
$1,500,000.00
$360,000.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$3,435,000.00

$190,000.00
85%
11%

$594,000.00
89%
32%

$695,000.00
91%
36%

$1,479,000.00
89%
27%

Operating Expenses
Payroll (Salary, Benefits, Taxes)
Utilities
Office Supplies
Insurance
Equipment (buy/lease)
Rent
Marketing/Advertising

Total

Result
Net profit
Gross profit margin
Net profit margin

Balance sheet forecast
Assets
Current assets
Cash
Accounts receivable
Inventory

$579,000
$439,000.00
$65,000.00
$75,000.00

Fixed assets
Land
Buildings
Improvements
Equipment
Furniture
Motor vehicles

$3,650,000
$1,000,000
$1,200,000
$150,000
$450,000
$350,000
$500,000

Total assets

$4,229,000

Liabilities
Current liabilities
Accounts payable
Interest payable
Taxes payable
Income tax
Sales tax
Payroll accrual

Long-term liabilities
Loans

Total liabilities
Net assets

$1,460,000
$250,000
$10,000
$300,000
$500,000
$200,000
$200,000

$790,000
$790,000

$2,250,000
$1,979,000

Owner's equity
Retained earnings
Current year earnings

Total equity (should equal net assets)

$500,000
$1,479,000

$1,979,000

Cash flow forecast
Year 1
Starting cash position

Year 2

Year 3

Totals

$1,300,000.00

$1,435,000.00

$1,728,000.00

$190,000.00
$65,000.00
$150,000.00
$405,000.00

$594,000.00
$66,000.00
$153,000.00
$813,000.00

$695,000.00
$78,000.00
$175,000.00
$948,000.00

$1,479,000.00
$209,000.00
$478,000.00
$2,166,000.00

$174,000.00
$80,000.00
$25,000.00
$69,000.00
$96,000.00
$30,000.00
$30,000.00
$36,000.00
$270,000.00

$236,000.00
$94,000.00
$70,000.00
$72,000.00
$284,000.00
$87,000.00
$150,000.00
$47,000.00
$520,000.00

$220,000.00
$80,000.00
$70,000.00
$70,000.00
$329,000.00
$99,000.00
$120,000.00
$110,000.00
$549,000.00

$630,000.00

$135,000.00
$1,435,000.00

$293,000.00
$1,728,000.00

$399,000.00
$2,127,000.00

Incoming
Net Profit
Collections from accounts receivable
Other cash receipts
Total

Outgoing
Fixed costs
Administration
Marketing
Operations
Variable costs
Administration
Marketing
Operations
Total

Result
Change during month
Closing cash position

$709,000.00

$1,339,000.00


Running head: GREEN ACRES NATURALLY BUSINESS PLAN

Green Acres Naturally Business Plan
Student’s name
Professor’s name
Course title
Date

1

GREEN ACRES NATURALLY BUSINESS PLAN
2
Executive summary
One of the most flourishing economic sectors is the hospitality industry. This paper
provides elaborate details and a business plan of a non-alcoholic beverage and energy drink
company. Operating from Columbia, SC, the company will begin as a small business under the
name Green Acres Naturally. Green Acres Naturally is a business concept that aims at shaking
the non-alcoholic drink consumption within the United States and other parts of the world within
few years of operation. The emergence of this concept is because of a market survey concerning
the consumption of non-alcoholic drinks and particularly energy drink. The preliminary study
shows that most of the existing products contain ingredients that put off most of the lovers of
non-alcoholic drinks. For instance, the energy drinks in the current market contain sugars, an
ingredient that the companies deliberately omit from the list of ingredients in order for the
consumers to continue buying (Popkin & Hawkes, 2016).
However, a great population of energy drink consumers has become suspicious of the
products not because of the taste rather because of the influence of the drinks in the body.
Additionally, the existing non-alcoholic drinks particularly the energy drinks contain high
concentration of Fructose Corn Syrup that is highly connected to different types of cancers.
Notably, ingredients such as the ginseing, caffeine and taurine are common in energy drinks.
Caffeine is famous stimulant that is highly recognized in maintaining mental alertness. However,
it has critical side effects including causing restlessness, nervousness and insomnia among
others. Therefore, Green Acres will not contain caffeine and sugars.
Green Acres Naturally targets the wide market of the non-alcoholic drinkers in addition
to the creation of a new market among the alcoholic drinkers with the desire to quit alcohol
drinking especially because of the socioeconomic and psychological effects of alcohol among the

GREEN ACRES NATURALLY BUSINESS PLAN
3
alcohol drinkers. While different brands of energy drinks and other non-alcoholic drinks exists in
the market, Green Acres Naturally will outshine them majorly because of the use of natural
ingredients and elimination of processed sugar that influence body weight increase and other
cardiovascular diseases as well as lung problems because of increased fats. As such, Green Acres
Naturally will become the new brand in the market for the lovers of non-alcoholic drinks as well
as the natural intervention to help many people slowly reduce the harmful consumption of
alcohol (Harris & Munsell, 2015). The main purpose of the energy drink is to ensure people
remain alert and energetic to perform different types of tasks. Green Acres Naturally identifies
Monster, Rockstar and Redbul energy drinks as the primary competitors. With the use of natural
ingredients, Green Acres Naturally Company aims at creating brands that are healthier to the
consumers in the target market. According to the survey, the existing energy drinks gives the
consumers energy for not more than thirty minutes.
The mission of Green Acres Naturally Company is to provide customers the best,
affordable, all natural and homopathetic energy drink available in the local stores. Green Acres
shall maintain values including compassion, integrity, warmth and transparent while making the
consumers proud of their healthy choice. As such, the company draws its vision to becoming the
prominent and the giant in the supply of healthy energy drink for all to ensure the wellness of the
people and improved performance among the consumers. The primary objective of the company
is to ensure that the consumers of the energy drink have an affordable energy drink for improved
health and increased performance and interactivity among the society.
Green Acres Naturally acknowledges that the realization of the set objectives, goals and
mission needs robust and focused management team. In this effect, the company establishes an
elaborate organizational structure that includes the chief executive officer for the supervision of

GREEN ACRES NATURALLY BUSINESS PLAN
4
other management team including the head of the production, finance manager, sales and
marketing manager as well as the distribution and logistics manager. All the departments shall
demonstrate high level of synergy and cohesiveness for the realization of the company. Of
importance, the company shall consider servant leadership competencies among all the managers
to permit excellent management. As such, Green Acres shall focus on the satisfaction of the
employees and the customers as well as the entire community.
The other critical element for the achievement of the desired outcomes in terms of
production and service delivery is the issue of business funding. Currently, the company has
$84,733. Since the available funds are insufficient for the start of the business, Green Acres is
seeking for a SBA loan worth $300,000 at an interest rate of 6.5% payable within 60 months.
The primary purpose of the loan is to finance the expansion expenses such as the putrchase of an
additional Mixer Beverage, Filling Contraption, Forklift, Accute kAccuSnap as well as extensive
marketing. Additionally, the loan will facilitate any future need towards increasing the workforce
such as the maintenance staff. Notably, Green Acres received other short-term loans including
$20,000 from family and friends and $40,000 inheritance from Melinda Cates.

GREEN ACRES NATURALLY BUSINESS PLAN
5
Company Description
Green Acres Naturally Company is starts as a small business in Columbia, SC. The
business operates in the hospitality industry as it engages in the production and sale of nonalcoholic energy drinks. The business shall operate as a sole proprietor form of business with
various departments necessary to steer the company forward. One of the main reasons of
choosing an energy drink venture is because of the current concerns realized from the
preliminary study that many people are no longer consuming energy drinks as in previous years
mainly because of the health issues associated with the existing brands of energy drinks.
According to a recent study, most of the existing energy drinks contain ingredients such as
caffeine, which according to many is a health concern.
Another critical reason for choosing the energy drink business is the association of deaths
with the energy drinks mainly because of the manner in which the companies manufacture the
brands in the current market. For instance, most of the energy drinks in the market are
incorporating very high concentration of Fructose Corn Syrup that is highly connected to
different types of cancers. Additionally, energy drinks contain unlisted and processed sugars that
increase the fats in the body, which in turn increases body weight among the consumers (Gibson
et al., 2017). In the modern society, people are focusing on maintaining healthy bodies and thus
engaging in physical fitness activities in addition to cutting their food share as strategies to
reduce weights.
Therefore, when people realize that energy drinks are contributing towards gaining body
weights, they reduce the consumption of energy drinks despite the desire to keep alert. In this
regard, Green Acres focus on bridging the gap by providing zero-sugar and zero-caffeine energy
drinks that will ensure people are alert and healthy. It is a fact that the current energy drink

GREEN ACRES NATURALLY BUSINESS PLAN
6
brands restrict the consumption of the energy drinks from the children pregnant women because
they understand that the brands contain harmful elements. Green Acres will be consumable by
people across all gender and ages because the brand uses natural ingredients with reasonable
portions for the entire family consumption.
Industry analysis and trends
A recent study shows that the target market for energy drink is aging. For instance, Red
Bull market directed to generation Y that is apparently wearing out. Notably, the market is no
longer having substantial desire towards the consumption of these drinks and because the drinks
are older, it may not be very safe to consume the brands in larger quantities (Hashem, He &
MacGregor, 2018). The research reveals that energy drinks continue to outshine other soft drinks
particular from a value perspective. Although there is perceived growth in the field of energy
drink manufacture, the field has slowed down significantly in terms of innovation and creativity.
As such, the recent years have recorded few launches of new energy drink brands.
According to investopedia.com, the trends in the past few years showed that energy drink
industry has been growing without any signs of slowing down. On the other hand, other reports
showed that new company launches has not been vibrant in the past few years majorly because
the energy drink market is saturated making it difficult for new businesses to compete with the
existing and giant companies in the industry (Harris & Munsell, 2015). Nonetheless, there is
significant room for new business launches in the energy drink market and compete with the
existing companies with high degree of success because of various reasons. Firstly, the studies
show that the existing companies lack creativity and innovation that is critical in the modern day
business as well as taking the advantage of technology.

GREEN ACRES NATURALLY BUSINESS PLAN
7
The best strategic factor for the Green Acres Naturally Company is to gain significant
market segment. As earlier highlighted, Green Acres is operates in the hospitality industry that
highly demands good services among the customers. Additionally, with the current trend in the
industry where the consumers are highly concerned of the health factors of the products they
consume, Green Acres will gain the significant market because its brands are naturally prepared
with no use of processed sugars or caffeine (Ashurst, 2016). With no doubt, the hospitality
industry is growing at a significant rate where people are in need of refreshments and other
hospitality demands. As such, people will continue to require drinking energy drinks to keep the
alert as they observe and learn the world and its contents.
Further, a major aspect and product of tourism and hospitality industry is that businesses
will continue to expand and compete because of the expanding technological advancements. It is
notable that the ...


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