Ashford University Strategic Planning Process discussion

timer Asked: Mar 3rd, 2019
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Question Description

In a four- to five-page paper (excluding the title and references pages), discuss the strategic planning process. In your paper:

  • Explain the basic steps in the planning process.
  • Describe the steps in the decision-making process, and predict how the personal attributes of the manager influence decision making.
  • Predict how the steps of the strategic planning process and the environmental factors that influence decision making impact the quality-productivity-profitability link.
Your paper must include in-text citations and references from at least three scholarly sources, in addition to the text, and be formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..

Tutor Answer

School: Purdue University



Strategic Planning Process


Institutional Affiliation




Strategic Planning Process

The Basic Steps in the Planning Process

The planning process is crucial to assessing the goals of an organization and formulating
a realistic and detailed plan of how to fulfil them. A management plan integrates the long and
short-term strategies of an organization to create a road map which outlines the tasks of a
company to fulfill its objectives and they include;


Perception of Opportunity

The recognition of need for action is the initial step in the planning process. It entails an
awareness of business opportunity and the need to take action. Present and future opportunities
are identified to guarantee that planning is undertaken for them. Further, the trend of economic
conditions should be visualized. Moreover, the step entails awareness of opportunities within and
outside the organization. The management of an organization should know their position in the
light of strengths and weakness, understand the problems that present themselves and the ways to
solve them (Wheelen, Hunger, Hoffman, & Bamford, 2017). Outlining objectives is based on
this awareness and the planning process calls for a realistic diagnosis of the situation of


Gathering of Necessary Information

Prior to the initiation of the planning process, the relevant facts and figures are assembled.
All the information that pertains to the operations of an organization should be detailed; the type



of customers, the circumstances of goods being provided, etcetera (Wheelen, Hunger, Hoffman,
& Bamford, 2017). Th...

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