Description
For the final portfolio project, you will create a professional presentation (using MS PowerPoint) that the CEO has asked you to share with the Board of Directors of your chosen institution. For this portfolio project, you will develop a strategic marketing plan; assessing the organization’s environment, identifying the consumer market, developing a mission and vision statement, summarizing quality initiatives, developing a plan for marketing the organization, and creating a monitoring measurement metric, to ensure future success of the organization.
The project will consist of the visual representations of the following elements:
- An introduction of the organization
- A mission and vision statement
- A SWOT analysis identifying the organizational competencies and strategic advantages
- Identification of the consumer, key stakeholders, and market
- A summary of a marketing direction for the organization (e.g., expansion of a service or new program)
- Recommendations for monitoring performance measurements to ensure the success of the organization’s strategic plan.
Requirements:
- Your presentation should be 10-15 slides in length, excluding the title and reference slides which must be included.
- The presentation must be submitted as a PowerPoint file (.ppt) – do not submit as a PDF or Word file.
- Each slide must provide detailed speakers notes – a minimum of 100 words per slide.
- Integrate concepts, terms, and theories from the readings and module content.
- You need to cite at least 10 sources for this assignment, outside of the textbook. Six of these sources must come from academic journals. The CSU-Global Library (Links to an external site.) is a great place to find resources. Your paper must be formatted according to CSU-Global Guide to Writing and APA Requirements. (Links to an external site.)
Explanation & Answer
Attached.
Presented by
Date
Introduction
Coastal Medical Centre (CMC) is a licensed regional referral hospital.
The hospital has 450-bed spaces (Harrison, 2010).
CMC offer almost all levels of care including several tertiary care services expect neonatology and several
burn-unit services.
Majority of the patients are those who require high-intensity services.
The hospital was founded after the world war 11 by the Hill-Burton grant where the funds were raised locally
(Wing, 1981).
The hospital started with 100 beds and a few acute care services and now has grown to have 450 beds and be
a tertiary medical facility.
CMC Mission and Vision
The vision is; better health, better care and at significantly low cost.
Coastal Medical Centre is a physician governed healthcare organization that engages with every patient to
improve health as well as promote wellness (Coastal Medical Mission Statement).
CMC is a collaborative leader in the healthcare community.
Within CMC, we foster a culture of innovation, teamwork, and collective learning which inspire the
employee to work on improving the level of healthcare services provided continuously.
It is the responsibility of CMC as a medical organization to ensuring that high quality patient-centered,
cost-efficient, sustainable health care is available at all times to our e...
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